Land Rover introduces an SV Bespoke customisation service along with the new 2024 Range Rover
The new SV Bespoke division allows for limitless individualization on Range Rover SV or Autobiography models
Levis celebrates its 150th anniversary with four new fits and finishes
The collection comprises a special birthday selvedge and vintage crafts finish
Maserati honours its past and teases its electrified future at the Motor Valley Fest 2023
The fifth Motor Valley Fest, an open-air event scheduled in Modena between Thursday, 11 and Sunday, 14 May, witnessed historic carmaker Maserati make an attendance to celebrate its legendary 572-hp 90° Twin Turbo V8 engine as it marches on to become a part of history later this year. The brand deploys this V8 engine in the performance-centric Trofeo trim level of various Maserati models, including the Levante, Ghibli, and Quattroporte but has announced to cease production of the same in late 2023. To showcase the passing of the baton from the legendary V8 to an electric successor, the entire Maserati Folgore range was exhibited for the first time: GranTurismo Folgore One Off Luce and Grecale Folgore, joined by the futuristic Gen3 Maserati Tipo Folgore, the single-seater competing in the ABB FIA Formula E World Championship this year. The brand further claimed its entire range will feature an electric iteration for each model by 2025, with Maserati becoming an all-electric brand by 2030.
Genesis readies an EV line-up for a Middle East launch soon
For the first time in the Middle East, Genesis Middle East & Africa will be premiering a line-up of its EV models soon that marks the brand’s electrification debut in the region. The initial EV line-up will comprise models such as the GV60, the Electrified G80, and the Electrified GV70. All upcoming EV models will boast Genesis’ unique design identity of ‘Athletic Elegance’ and ‘Beauty of White Space’ for the exterior and interior, respectively. Detailed specifications for the upcoming EV Models will be announced on 24 May 2023 for the Middle East & Africa region.
All 15 pre-ordered units of the new Peugeot 408 get sold within 90 minutes in the UAE
French carmaker Peugeot reported all fifteen pre-ordered units of its all-new 408 “Alawel” first limited edition vehicles were sold in less than 90 minutes in the United Arab Emirates this past week. These units were a part of an exclusive online launch right before the official unveiling of the all-new Peugeot 408 in the Middle East. The French carmaker claims the new 408 is a first-of-its-kind, courtesy of its fastback silhouette, which lends it the tag of a Fastback Utility Vehicle. The new 408 boasts a long wheelbase of 2.79m, which translates to spacious rear bench seating with abundant legroom. Even the boot is generously sized at 536 litres. The all-new PEUGEOT 408 will be available in all markets by June, with prices starting from AED124,900.
Ray-Ban launches new Reverse sunglasses
Ray-Ban claims to have turned the eyewear on its axis with the release of its new Reverse collection. The new Ray-Ban Reverse Collection comprises four unisex sunglass styles: Aviator, Wayfarer, Caravan and Boyfriend, all featuring a new lens that is completely reversed from the traditional convex to concave without sacrificing optical precision. Alternate materials, such as bio-based nylon lenses with 41 per cent carbon content and bio-based acetate frames with 67 per cent carbon content, have been utilised to produce these Reverse sunglasses. The new Ray-Ban Reverse collection will debut on June 15th, with pricing starting from around $180 or AED 660. The eyewear brand further roped in famed supermodel Vittoria Ceretti as the face of the campaign. “Our Ray-Ban Reverse collection is a true revolution in the eyewear industry. The concave aesthetic is enabled by a new proprietary technology which applies big data analysis into the lens design. We always raise the bar by reinventing what eye care and eyewear can do for consumers,” Federico Buffa, R&D Product Style Licensing Director, EssilorLuxottica.
Bugatti to launch its first-ever residential project in Dubai
Bugatti, a renowned name behind the world's fastest road-going machines, is now venturing into the residential space as well. The French hypercar has partnered with leading UAE real estate developer Binghatti to offer an oasis of timeless “art de vivre” that reflects the serenity of the French Riviera in the heart of Dubai. Muhammad Binghatti, CEO of Binghatti, said: “When you open the door of a Bugatti and sit inside, you know instantly that it’s very special; something truly incomparable. Only a select few will have the opportunity to experience this, and with Bugatti Residences, we wanted to translate this feeling into a highly exclusive retreat in the Heart of the Metropolis. Every great brand that has made a global impact on the planet – be it through a car, a watch, or any luxury good – begins with a rooted design ethos and a clear philosophy towards a specific lifestyle, we have built the Binghatti brand along similar pillars”. More details on this ultra-exclusive real estate will be announced at the launch of the Bugatti Residences by Binghatti, where the two brands will host an event at the Coca-Cola Arena in Dubai on May 24th, 2023.
Mclaren Racing F1 driver Lando Norris takes delivery of his custom McLaren MSO 765LT Spider
The Formula1 driver is a carbon-fibre aficionado, and his 765LT Spider features carbon fibre almost everywhere
Marks and Spencer launches its 2023 Summer Collection
British fashion house Marks and Spencer introduces its Summer 2023 collection in the UAE. The new stock is designed to offer stylish yet versatile summer staples such as classic holiday essentials to seasonal occasion pieces across womenswear, menswear and kidswear. The womenswear will see a curated stock of flowing beach cover-ups, breezy dresses, and chic shorts in bright, popping colours. A palette of ocean blue and warm copper are central to the menswear collection this summer, featuring more relaxed overshirts and timeless denims. 90’s stripes, Hawaiian prints, and bold graphics are key designs to be found in the men's collection.
Abu Dhabi Motorsports Management and Flash Entertainment combine to launch Ethara entertainment entity
The Middle East gains a new events, entertainment, and venue management powerhouse as Abu Dhabi Motorsports Management (ADMM) and Flash Entertainment (Flash) officially integrate their activities and operations to form Ethara. A completely new entity, Ethara means ‘thrill’ in Arabic. It gets launched in Abu Dhabi to tap into unique opportunities in the live events space whilst maintaining its growth delivery that positioned the Middle East as a leader on the global entertainment stage. Ethara will be led by Saif Al Noaimi, formerly the CEO of Abu Dhabi Motorsports Management and a Board Member of Flash Entertainment. ADMM and Flash jointly boast a strong resume of delivering over 700 major events to over 16 million fans in the 15 years since their inception. Events such as the Abu Dhabi Formula 1 Grand Prix, FIFA Club World Cup, NBA Abu Dhabi Games, UFC, national celebrations and festivals are among its most high-profile jobs carried out. Ethara will welcome the teams from both organisations whilst retaining its impressive portfolio of assets, including Etihad Park, Yas Marina F1 race circuit, Etihad Arena, and its headquarters in Abu Dhabi’s Yas Island. “Ethara is a people-first event, and entertainment powerhouse that promotes and delivers best-in-class experiences.” said Al Noaimi.
