Stellantis, one of the biggest automobile groups in the world, has resumed vehicle assembly in Egypt. The news coincides with the launch of the locally-assembled Jeep Grand Cherokee L, which is being put together at the Arab American Vehicles (AAV) plant. The said facility is affiliated with the Arab Organisation for Industrialisation.

For Stellantis, the Middle East and Africa (MEA) region is integral to its “Third Engine” strategy within its global operations. Stellantis MEA’s COO, Samir Cherfan, says that the launch of the Jeep SUV is also an essential move in the company’s Dare Forward 2030 strategy. By the end of the decade, Stellantis wants to increase its regional market share to over 22 per cent. That will be achieved by selling one million vehicles in 2030, of which Stellantis wants 35 per cent to be electric. Another goal is to go beyond 90 per cent localisation and claim the top spot in that regard.

The assembly plant in Egypt will help Stellantis serve other important markets in the MEA region, where it plans to launch 25 new models by 2030. And, of course, vehicle assembly will generate new direct and indirect employment opportunities in Egypt.

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