Porsche to enter F1 with new word “F1nally” trademarked

Porsche and Audi look all set to enter F1 when the 2026 regulations come in place in four years time. And if some thought that all this was just a plain rumour, then Porsche has all but confirmed it by filing a trademark application for work “F1nally” – as leaked by a user on Reddit.

The trademark filing at the German Patent and TradeMark Office has been made in classes 14, 18, 25, 28, 35, 38, 41, and 42 and let us explain to you what all that means.

Classes 35, 38 and 41 are the most crucial ones as far as business is concerned as they cover stuff like setting up of infrastructure and functions like sub-organisations, telecommunications, and administration while class 42 includes scientific and technological services along with computer hardware and software design and development.

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Going on to the revenue and marketing side of things, let’s come to 14, 18, 25, and 28 which cover the F1 merch side of things as they include clothing, headwear, footwear, toys, watches, video games etc. Video games being in these classes is also important as it will let the F1nally name feature in Formula 1 video games.

As far as a partner is considered, Porsche will be coming into the sport with Red Bull. The latter is already well established in the sport and Porsche will be supplying its engines in 2026. And they won’t be any normal engines because the 2026 regs say that F1 cars will have to be run on 100% synthetic fuels, about which Porsche has already started research after investing $75 million in the industrial production of eFuels.

NOTE: Header image of Porsche Formula E racer is used for representative purposes.