I absolutely adore Polestar. Not only because they produce gorgeous electric vehicles (EVs), but also because of their attitude toward sustainable solutions. I have proof. The soon-to-be-unveiled Polestar 3 and the Polestar 6 confirmed for 2026 justify my former claim. And for the latter, check out this treehouse.
Put all that aside, Polestar has now released results of a study it conducted in nineteen countries across North America, Asia Pacific and Europe. The list includes the USA, UK, Switzerland, Australia, Germany, China, Singapore and South Korea. And the research incorporates 18,000 respondents.
So, what was the research about? It gauged consumer demand for legislation toward a faster switch to electric cars. According to the study, 34 per cent of consumers are in favour of banning cars with internal combustion engines (ICE) by 2030. That percentage figure rises to 47 if the timeline is extended to 2035. Another find from the study was that three-quarters of the respondents believe society needs to consume differently to preserve the climate and the environment. If implemented, future generations would benefit hugely.
Polestar has made a short video. Check it out:
We cannot ignore it. Foundations built on sustainable solutions are paramount to keeping cars alive. In June this year, the European Council of Environmental Ministers agreed that all new cars in the European Union must be zero-emission vehicles by 2035. A similar outcome at last year’s COP26 was observed, where few automakers joined the Glasgow Declaration on Zero Emission Cars and Vans. That pact is to phase out vehicles with ICEs between 2035 and 2040.
Here’s what Thomas Ingenlath, who is the CEO at Polestar, said:
With just 1.5 per cent of the vehicles on the road being electric today, it is clear we are living in an EV bubble, not an EV boom. This decade is the most critical we have ever faced when it comes to not overshooting the Paris agreement. We need governments to lead the charge with robust policies, both on infrastructure and addressing electricity prices so that drivers can confidently go electric, but more importantly, car makers must act now and not wait for policy changes.
