New Mini Cooper Electric Debuts In The Middle East

It was during this year's Sole DXB.

It was at the International Motor Show earlier this year that Mini unveiled the all-new Cooper Electric. The new-generation model has now made its regional debut in the Middle East. It was at the Sole DXB event, of which Mini was the official automotive sponsor. At the brand’s space, the new Mini Cooper Electric shared the spotlight with the latest all-electric Countryman model.

Alongside the car reveals, the Mini hub also hosted live performances. Also, Oliver Heilmer, Head of Design at Mini, was at the event and provided visitors with the design and technology details of the new Mini Cooper Electric. The BMW-owned British brand aims to be a maker of only pure-electric cars by 2030.

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