Hublot opens a new Flagship Boutique in Saudi Arabia

Launched with local partner Attar United, it is located in Riyadh’s Solitaire Mall. Hublot also celebrated the 20th anniversary of the Big Bang collection in Riyadh.

Kunaal Khemka

October 30, 2025

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Hublot opens a new Flagship Boutique in Saudi Arabia

Hublot has opened its first Flagship Boutique in the Kingdom of Saudi Arabia (KSA) with its partner Attar United. It is located in Riyad’s prestigious Solitaire Mall. The opening was attended by Her Excellency Yasmine Chatila Zwahlen, the Ambassador of Switzerland to Saudi Arabia, Julien Tornare, Hublot CEO, David Tedeschi, Hublot Managing Director for Middle East, Africa, India and Latin America, and the brand’s valued customers.

Image: Spacious, comfortable, and who can miss the Unico Pink Sapphire Big Bang! Also notice the intricate and colourful Big Bang on the left side.

“We are very proud to open Hublot’s first flagship boutique in Saudi Arabia. Riyadh represents the perfect fusion of tradition and bold vision, values that echo deeply with Hublot’s own spirit of innovation and heritage. With this new flagship boutique, we are proud to strengthen our connection with the Kingdom and reinforce our commitment to its dynamic luxury landscape.” – Julien Tornare, Hublot CEO.

Key Features

The boutique covers an area of 246 square metres.
It encompasses the brand’s DNA by displaying contemporary art, luxury craftsmanship, and innovation.
Multiple watch towers.
A spacious and comfortable lounge area.
An Experiential Room – first time in the Middle East – that provides an interactive experience of the brand’s material innovations such as Rubber, Magic Gold, Ceramic, and Sapphire.

Left: Notice the modern design, lighting, and contemporary art in the boutique. Right: The Experiential Room. Hublot’s expertise in materials is second to none in the watch industry.

“We are honoured and delighted to continue the fruitful partnership with Hublot, and by expanding the horizons by bringing the brand’s first flagship boutique to Saudi Arabia. This partnership reflects our shared vision of providing unparalleled luxury experiences to clients in the Kingdom, and we are confident this Boutique will become a must-visit destination for watch aficionados.” – Mohammed Saddik Attar, CEO of Attar United.

Big Bang 20^th Anniversary party in Riyadh

The same evening, the brand threw a lavish party to celebrate the 20^th anniversary of its iconic Big Bang collection.

Image: Hublot knows how to party in style.

“The celebration captured the vibrancy of Saudi Arabia’s creative and innovative spirit, with live performances from internationally rising singer Bayou and acclaimed Saudi DJ duo Dish Dash. Their dynamic sets embodied the innovative energy of the Big Bang while reflecting the Kingdom’s evolving cultural landscape. Riyadh became the stage where Swiss watchmaking savoir-faire met the region’s flourishing world of luxury, fashion, art, and sport.”

Please click here to read our coverage on the Big Bang’s anniversary featuring Choupette – “the world’s most famous and pampered feline.”

Our Thoughts

Boutiques are a vital element for luxury watch brands. They enable them to “share their world” and “control their storytelling” in a manner which an authorised dealer might not be able to do so effectively in a multi-brand boutique. As the watch industry becomes increasingly global with a discerning and demanding clientele, boutiques become necessary.

Image: A boutique is a global extension of a brand’s Manufacture, and as important as the watches themselves. They are not merely about controlling distribution and pricing – they enable brands to offer a personalised experience.

Hublot’s new Flagship Boutique in Riyadh will allow customers – both existing and new – to learn all about what makes the brand unique, and their innovative watchmaking. Please click here, here, and here, to read our coverage on the brand’s MP-10 Tourbillon Weight Energy System, Big Bang Unico Summer 2025, and Classic Fusion Essential Taupe.