Every car culture has its high priest. Drifting has Keiichi Tsuchiya, and the widebody Porsche world has a quiet man from Chiba with an air saw and a roll of tape. Akira Nakai doesn’t use templates or laser guides. He looks at a 911, marks a line by eye, and cuts into the factory arches before riveting on wide fenders that give these 911s an iconic look.
This unique process makes car owners wait three to five years for him to do it to their car, and then he gives their car a name. Now Hoonigan has handed him a Porsche, set up a live audience and promised to give away the car. The car in question is a Guards Red 2006 911 Carrera S called “Souseiki”, built over two days in Huntington Beach, California, and one winner gets it along with $35,000 in cash. Hoonigan values the car itself at $100,000 (about AED 367,250), so the full prize comes to $135,000, or roughly AED 495,800.
The RWB Build: Two Days, No Templates & Akira Nakai
Nakai built Souseiki on 29 and 30 October 2026 at HB Speed Shop in Huntington Beach, working from 10am to 6pm on both days as fans watched him take a perfectly sensible 997 and make it his own thing. It was the first time Hoonigan had built one of its cars from start to finish in front of a crowd, and the reveal party followed on the second night.
That is how RWB has always worked, and by most accounts, there are now hundreds of these cars worldwide. Nakai still fits every kit personally, one car at a time, and handles the body and stance while specialists look after everything mechanical. RAUH-Welt BEGRIFF, roughly “rough world concept” in mangled German, grew out of the Rough World street-drift crew he ran with in an AE86 before Porsches took over his life in the late 1990s. His first was a 930 named “Stella Artois”, after his favourite beer.
The racing side matters too. Nakai and RWB owners from around the world take their cars to the Idlers 12 Hour at Twin Ring Motegi, a grassroots endurance race where these widebodies get driven properly hard. Souseiki was built with that spirit in mind, and Nakai’s message to its winner is to keep driving it hard and make their own memories.
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The Car Under The Arches
The donor is a 997.1 Carrera S, one of the last port-injected Carrera S models before the 2009 facelift brought direct injection and PDK. Its 3.8-litre naturally aspirated flat-six made 350hp and 400Nm when new, and Hoonigan lists no engine work, so expect it to stay that way. Porsche did offer an optional power kit back then, but Hoonigan doesn’t say whether this car has one.
With 4.8 seconds to 100km/h in manual form from the factory, it was never going to be slow. It’s also a less usual canvas for Nakai, whose fame rests on air-cooled 930s, 964s and 993s. He only started developing his 997 kit in late 2018.
The rest is a proper parts list. Custom Rotiform x RWB forged three-piece wheels wear Yokohama ADVAN Apex tyres, and Bilstein coilovers set the stance. BBi Autosport hand-built a StreetCup harness bar and a cat-back exhaust, a Royal Champion wing sits at the back, and Morimoto XB LED lights sit at both ends.
Rotiform and Morimoto both sit under the Hoonigan group these days, so a fair bit of the parts list is in-house. Inside, OMP RT seats with six-point harnesses face a numbered 15th-anniversary HOONIGAN x RWB steering wheel with a matching shift knob.
Evolv paint protection film and a Paint Is Dead ceramic coating cover the Guards Red, though Hoonigan is clear that this isn’t meant to be a garage queen. A car built by Nakai is meant to be driven.
Why “Souseiki” Means So Much To Hoonigan
Souseiki translates as “Genesis”, and Nakai chose it as a nod to how this relationship began. In 2011, he travelled to California and built two of the first RWB Porsches in the United States. One of them was Hoonigan co-founder Brian Scotto’s 1991 964 Turbo, which Nakai named “HOONIGAN”. It went to SEMA that year and introduced a generation of American enthusiasts to RWB.
Fifteen years on, both brands are marking the milestone, and a lot has changed at Hoonigan. Ken Block, who co-founded the company with Scotto and turned Gymkhana into a global event, died in January 2023, and the company has since gone through a financial restructuring. Souseiki is a fond look back at simpler days.
How Much Does An RWB Porsche Cost?
RWB’s own price for a widebody kit is $35,000 (about AED 128,500), with wheels and a suspension package at around $5,500 each. That is before you buy the Porsche, ship it, and wait several years for Nakai to work on it. So this giveaway puts roughly the cost of an entire kit in the winner’s pocket, on top of the car itself.
The Giveaway And The Catch
Here’s the catch. The giveaway is open only to legal US residents aged 18 and over, so readers in the UAE will have to settle for watching. Entries close on 31 December 2026, and the draw is set for around 6 January 2027. Every dollar spent at Hoonigan, Rotiform, or a participating Rotiform dealer earns an entry, and a free entry by mailed postcard counts for 50 entries. The winner pays the taxes and registration costs, and a runner-up gets a set of Rotiform wheels and Yokohama tyres worth $6,000 (about AED 22,000).
For everyone else, the story continues on screen. A documentary featuring Scotto, Nakai and Alexi Smith, covering RWB’s roots in Japanese grassroots motorsport and the Idlers 12 Hour, premieres on Hoonigan’s YouTube channel on 23 November. Meanwhile, somewhere in America, someone is about to get the best phone call of their life.
