Geneva Watch Days returns once again

First held in 2020, this innovative watch fair returns to Geneva for the fifth consecutive year. It will be held from August 29 until September 2, 2024.

“The increasing success of the Geneva Watch Days must be attributed to the participating brands, as well as the constant support from our partners, especially the State and the City of Geneva. The 2024 edition looks very promising.”  Antoine Pin, President of the Geneva Watch Days Association and Director of Bulgari Watches.

Geneva Watch Days was founded in 2020 by Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie. and MB&F. Launched as “a temporary need for a gathering during the pandemic, it has gradually evolved into an established institution.”  From 6 founding brands in 2020, the gathering will showcase around 54 brands for the 2024 edition.

“The Geneva Watch Days was born in 2020 after the cancellations of Baselworld and Watches & Wonders, due to the pandemic. New rules for a new world: decentralized, inclusive, agile and open to the public. Today, more innovative than ever, we continue to celebrate high horology in its cradle – Geneva.”  Jean-Christophe Babin, CEO of Bulgari.

Geneva Watch Days is a decentralized event. It features a common pavilion where brands exhibit their timepieces, discuss prevailing horological topics, and celebrate haute horology. In addition, the brands are free to host individual activities in boutiques, hotels, and other venues, all in a flexible and decentralized manner, to suit their requirements and purposes.

Geneva Watch Days is held in partnership with the State and City of Geneva, and garners support from the Geneva Chamber of Commerce, Industry and Services (CCIG). It is endorsed by the Fondation de la Haute Horlogerie (FHH), the Grand Prix d’Horlogerie de Genève (GPHG), and Geneva Tourism. GMT Magazine is its media partner.

Geneva Watch Days 2023 edition attracted 8000 visitors, 600 media persons, and 300 retailers, all from around the world. The 2024 edition had a teaser event in Zurich on June 4, 2024.

Geneva Watch Days is fully open to the public, and serves industry professionals, which include retailers and media. 

Geneva Watch Days will feature the following brands (so far):

Alpina | Alto | Angelus | Armin Strom | Arnold & Son | Bausele | Beauregard | Behrens | Bianchet | Blancpain | Breguet | Breitling | Bulgari | Byrne | Konstantin Chaykin | Claude Meylan | Corum | Cvstos | Czapek & Cie | Daniel Roth | De Bethune | Doxa | Edox | Favre-Leuba | Fortis | Frédérique Constant Group | Genus | Girard-Perregaux | Glashütte Original | Greubel Forsey | Hautlence | HYT | Jacob & Co | Krayon | Laurent Ferrier | Lederer | L’Epée | Louis Erard | Massena Lab | Maurice Lacroix | MB&F | Micromilpsec | Ming | H. Moser & Cie. | Oris | Perrelet | Phillips in association with Bacs & Russo | Raketa | Reservoir | Ressence | Singer | Speake-Marin | Trilobe | Tutima

Geneva Watch Days will be held from August 29 until September 2, 2024, at the Rotonde du Mont-Blanc Pavilion on Lake Geneva.

Various brands will host events at boutiques and other venues across Geneva.

The event will begin with a press conference and an official inauguration on Thursday, August 29, in partnership with the State and City of Geneva. From Friday, August 30 until Tuesday, September 3, it will be open to the public.

Free guided tours are available, which will begin at the Pavilion and then proceed to the various brands’ boutiques and showrooms.

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