Fiat to no longer produce grey colour for its cars

Fiat now becomes the first automaker to take a revolutionary decision to abolish the production of grey exterior paint on all its cars, starting with the new Fiat 600e. The Italian Sea, Sun, Earth and Sky will inspire the forthcoming Fiat colour palette line-up. To showcase the same, the brand’s CEO, Olivier Francois, boards the new Fiat 600e and deeply delves into colour in this dedicated video. The new Fiat 600e electric family car will be presented on 4th July.