Fiat to no longer produce grey colour for its cars

Fiat now becomes the first automaker to take a revolutionary decision to abolish the production of grey exterior paint on all its cars, starting with the new Fiat 600e. The Italian Sea, Sun, Earth and Sky will inspire the forthcoming Fiat colour palette line-up. To showcase the same, the brand’s CEO, Olivier Francois, boards the new Fiat 600e and deeply delves into colour in this dedicated video. The new Fiat 600e electric family car will be presented on 4th July.

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Eco-friendly men’s fashion brand 22Ahead relaunched in the UAE with a unique Clothing Return Program

22Ahead, a UAE-based men’s fashion banner, gets relaunched with a renewed commitment to producing 100% sustainable and eco-friendly products. The 22Ahead’s ethos comprises the usage of 100% organic fabrics, all with global recycled standard certifications. And the devotion towards sustainability extends even to the packaging as it gets developed using 100% recycled and recyclable materials. The brand further wants to promote the idea of circularity and waste reduction and subsequently offers a unique Clothing Return Program. Under this scheme, customers can return clothes after six months and receive an AED 50 website voucher in return, whereby the returned clothes are donated to those in need in the UAE or beyond. Saad Tariq, Founder and CEO at 22Ahead, said: “Originally established in October 2022 as a high-end online fashion brand, we have undergone a remarkable transformation in response to market trends and the urgent need for positive change in our society and the environment.”

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Defender electric hybrid plugged in as official vehicle partner at the 2023 Glastonbury Festival

The Glastonbury Festival, one of the world’s greatest live music events, had the iconic Defender as the Official Vehicle Partner for the 2023 edition. A fleet of 20 Defender 110 electric hybrids transported headline artists such as Elton John, Guns N’ Roses, Arctic Monkeys to and from their performances at the Worthy Farm in Somerset between 21-25 June. The trim level offered for the event was the P400e electric hybrid, capable of a real-world range of 25 miles in EV mode, so the plug-in fleet operated with zero emissions throughout the event and drew electric charges from Glastonbury’s solar panels. Mark Cameron, Managing Director, Defender, said: “The Defender electric hybrid’s zero-emission all-terrain capability makes it the perfect choice for Glastonbury, whatever the weather. Charging our electric hybrids with solar energy at the world’s greatest music festival shows Defender’s commitment to going anywhere and making a difference.” 

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Former LeMans winner Bentley Speed 8 makes a return at Le Mans centenary

As part of the centenary parade at this year’s 24 hours of Le Mans, the winner of the 2003 edition and Bentley’s most famous race car of the modern era, the Speed 8, returned to the famous racetrack. It was piloted by Guy Smith, the same driver who took the chequered flag twenty years ago and completed two laps of the circuit. The Speed 8 004/5 had recently undergone a complete rebuild to return it to the new standards as it was before its most famous victory. The car was displayed at the Le Mans museum for the entirety of the centenary event. This year’s Le Mans Classic also saw the return of a Works Bentley for the first time since the victory in 2003. A pair of Blower Continuation Series cars took part in the Grid 1 race – one owned by the factory and the other a customer car. 

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The ultimate sailing showdown, known as the SB20 World Championship to be held in Dubai in 2024

Last year, Dubai Offshore Sailing Club (DOSC) successfully gained the rights to host the SB20 World Championships in February 2024, where the world’s best sailors will compete for glory in the heart of Dubai. And now, the watersports culture in the Middle East is set to receive a further boost as Dubai Duty Free (DDF) announces its title sponsorship of the highly anticipated SB20 World Championships 2024, SB20 Middle East Championships and SB20 Asia Pacific Championships. The SB20 Middle East Championship is scheduled from 1st to 3rd December 2023, followed by the pre-SB20 World Championships, also known as the Asia Pacific Championships 2024, set to be held from 2nd to 4th February 2024. This precursor event will further elevate the competition and set the stage for the ultimate challenge—the Official SB20 World Championships 2024, which will run from 11th to 16th February 2024. The final World Championship event is expected to attract 60+ entries among the best SB20 sailors worldwide, including in the Middle East, featuring five days of competitive water racing. The partnership between DOSC and DDF is not new, as both organisations collaborated previously for the highly successful DDF Regatta held last year in December and in December 2021.

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Bugatti announces expansion of its Molsheim headquarters

A new building will be built at the Molsheim site in the second half of 2024 – next to the Bugatti studio. This new facility will support the ongoing production of the most extreme Bugatti – the Bolide and the W16 Mistral. It’s a two-storied building spread over a total area of 2120 sq. meters which would house the upcoming team members, a 50 per cent increase in workforce targeted by the brand by 2027. “The construction of this new building at our home in Molsheim is perfectly matched to the expansion of the brand and the product range and shows the strength of Bugatti on the way to an exciting future,” said Christophe Piochon, President of Bugatti Automobiles.