RAM Posts 80% Increase In Sales In The Middle East

Stellantis’ Ram Trucks had a great 2023 in the Middle East. Compared to 2022, the American brand sold 80 per cent more vehicles last year. Its segment share also increased by 11 per cent. Deals with major corporations and governments across the region contributed majorly to the company’s rise in sales. Among them was the RAM TRX that joined the Dubai Police fleet. Speaking of that model, its overall sales in 2023 rose 32 per cent compared to the previous year.

Here’s what Stuart Laurie, Head of Chrysler, Dodge and Ram Trucks at Stellantis Middle East, said in an official statement:

The strong performance of RAM in 2023 is a testament to our commitment to innovate and deliver exceptional customer service. Through our ‘Work Hard, Play Hard’ strategy, we now have a powerful, industry leading line-up of trucks that meets the evolving needs of our customers and the market in the Middle East. Now, as we look ahead to 2024 and beyond, we have the opportunity to capitalise on our success with further innovation across our line-up, introducing a variety of new powertrains delivering unmatched value to our customers.

In 2024, Ram Trucks aims to strengthen its regional after-sales service. The brand also aims to introduce new and updated models.

Also Read: 2025 RAM 1500 Lineup Unveiled