February 23, 2024News

RAM Posts 80% Increase In Sales In The Middle East

Stellantis’ Ram Trucks had a great 2023 in the Middle East. Compared to 2022, the American brand sold 80 per cent more vehicles last year. Its segment share also increased by 11 per cent. Deals with major corporations and governments across the region contributed majorly to the company’s rise in sales. Among them was the RAM TRX that joined the Dubai Police fleet. Speaking of that model, its overall sales in 2023 rose 32 per cent compared to the previous year.

Here’s what Stuart Laurie, Head of Chrysler, Dodge and Ram Trucks at Stellantis Middle East, said in an official statement:

The strong performance of RAM in 2023 is a testament to our commitment to innovate and deliver exceptional customer service. Through our ‘Work Hard, Play Hard’ strategy, we now have a powerful, industry leading line-up of trucks that meets the evolving needs of our customers and the market in the Middle East. Now, as we look ahead to 2024 and beyond, we have the opportunity to capitalise on our success with further innovation across our line-up, introducing a variety of new powertrains delivering unmatched value to our customers.

In 2024, Ram Trucks aims to strengthen its regional after-sales service. The brand also aims to introduce new and updated models.

Also Read: 2025 RAM 1500 Lineup Unveiled

Rachit Shad Trehan

Warning! Can talk cars for hours.

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September 13, 2024

Honda Middle East and Africa celebrates 30 successful years in the region

On September 11th 2024, Honda Motor Co. (Middle East & Africa Office) hosted a special event at The Taj Exotica & Spa, at The Palm Dubai to celebrate its 30 successful years in the region. The Japanese carmaker invited select media representatives from the GCC and North Africa regions as a mark of gratitude. The Cornea Impression was invited for the same too. The brand further showcased its diverse product lineup at the event comprising not just automobile and motorcycle offerings but products in the marine and business segments as well. Honda also took advantage of the wider media to showcase the all-new BF350, incorporating Honda’s first V8 engine.

Mr Rajvinder Johal, General Manager, Honda Motor Co. (Middle East & Africa Office) spoke about Honda’s new Global Brand Slogan, evolving from “The Power of Dreams” to “Power of Dreams: HOW WE MOVE YOU” which encapsulates both physical mobility and emotional engagement. This was followed by a keynote speech by Mr Anup Ravindranath, Senior General Manager, Honda Motor Co. (Middle East & Africa Office) who spoke about the future roadmap of Honda in the region and teased the Honda ‘0’ series of electric vehicles showcased at CES earlier this year. He further emphasized on safety being regarded as top priority in Honda’s books with the goal of achieving zero traffic collision fatalities involving Honda motorcycles and automobiles worldwide by 2050.

September 12, 2024

Hot Wheels to host Abu Dhabi’s first-ever Monster Truck Live Glow Party in November

For the first time ever, Hot Wheels will bring its Monster Trucks Live Glow Party into Abu Dhabi where these larger-than-life trucks will put on an adrenaline-fueled car-crushing show under glow lights for the thrill-seeking fans. The Monster Trucks Love Glow Party will be hosted between November 8th to 10th at the Etihad Arena, Yas Island, Abu Dhabi. Some of the global fan-favourite monster trucks such as slimy green sludge covered Gunkster, dino-inspired Mega Wrex, skull-brimmed black-out Boneshaker among others will feature at this Live Glow Party. Prices will start from AED 160 per person and interested enthusiasts can head on to www.LiveNation.me to book their tickets.