Samsung Gulf Electronics recently unveiled its “AI Home,” an exciting concept designed to showcase how their latest innovations in home entertainment, appliances, and connected living seamlessly integrate, all powered by the SmartThings platform. This exclusive event, set in a villa-style smart home, highlighted Samsung’s commitment to transforming daily routines into intelligent, connected experiences.
The AI Home demonstrated how technology effortlessly blends into every room, from stunning new Neo QLED and OLED TVs to smart Bespoke AI appliances and interactive AI-powered monitors. Samsung’s vision, as articulated by President Doohee Lee, is that the home of the future isn’t just about individual gadgets, but about the intelligence that links them, allowing homes to “think, respond, and evolve” to unique lifestyles. This vision aligns with the UAE’s ambition for AI innovation, offering solutions that reduce energy consumption and prioritize well-being.
The immersive experience featured eight distinct lifestyle zones, from cinematic movie nights with massive Neo QLED screens to smart kitchens and productive workspaces. Guests saw firsthand how SmartThings orchestrates this multi-device ecosystem through a single, intelligent interface.
In-home entertainment, Samsung unveiled its full 2025 TV and soundbar lineup. New Neo QLED, OLED, QLED, and The Frame Pro models are enhanced with Vision AI, Samsung’s intelligence engine that learns preferences, boosts content quality and acts as a smart home hub. Features like 8K/4K AI Upscaling Pro and Auto HDR Remastering Pro use deep learning for a cinema-grade experience. The 2025 Neo QLED range now includes impressive 100-inch and 115-inch models, and a Wireless One Connect Box simplifies installation. The OLED lineup (S95F, S85) offers boosted performance for entertainment and gaming with AI-powered visuals and features like Motion Xcelerator 4K @165Hz and Glare-Free technology. The Frame Pro is Samsung’s advanced lifestyle TV, offering 4K wireless transmission and a matte display. Q Series Soundbars are updated for immersive audio, and Samsung’s Art Store now extends to Neo QLED and QLED TVs.
For appliances, Samsung’s Bespoke AI lineup took centre stage. The 2025 Bespoke AI Refrigerator features a 9-inch AI Home display for centralized kitchen control, offering schedules, notes, and SmartThings management. New Bespoke AI Washer and Dryer models (26kg/17kg) have 7-inch AI Home displays and intelligent operations like AI Ecobubble™ and AI Wash+. 2 . The cordless Bespoke AI Jet Ultra vacuum cleaner boasts powerful suction and an upgraded AI Cleaning Mode that recognizes environments and learns usage patterns. All appliances are linked via SmartThings for a connected and energy-efficient home.
Gaming is reimagined with Samsung’s latest Odyssey monitors. The Odyssey 3D (G90XF) is Samsung’s first glasses-free 3D gaming monitor, using eye-tracking and lenticular lenses for realistic 3D. 3 . The Smart M9 OLED monitor is Samsung’s first OLED Smart Monitor, offering top-tier display quality and AI-enhanced visuals.
Strategic partnerships with e&, OSN, Dolby Atmos, and Vuz further enhance the AI Home experience, providing connectivity, content, immersive sound, and 360-degree viewing technology. Samsung’s AI Home redefines how technology makes life more intuitive, immersive, and intelligent, setting a new standard for everyday living.
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