New Balance’s new campaign features Sainté and Storm Reid sporting retro-styled sneakers

American footwear brand New Balance has launched an exclusive new collection with a campaign featuring UK’s most promising rap sensation Sainté and Emmy-nominated actor Storm Reid. This campaign features celebrities lounging in stylised representations of their childhood bedrooms while wearing a model from the new collection comprising the 530, 550 and the 2002 R. The original 550 debuted in 1989 as a basketball shoe and was reintroduced in 2021, featuring blue, red, and black pops to celebrate summer. The 530 sneaker is a throwback to one of New Balance’s classic running shoes. The New Balance 2002R casual shoes get inspired by the popular MR2002 that mimic the running style of the 2000s in a modified mule silhouette. Prices for these shoes start at AED429 and extend to AED1000, with this footwear collection currently available to buy in the MENA region across stores or online exclusively at the Foot Locker website.