MINI-EVerse Pop-Up Immersive at Alserkal Avenue 

MINI-EVerse is an interactive pop-up event that will guide guests through the iconic MINI’s seven distinctive driving modes on a multi-sensory adventure.

Taking place on November 2nd and 3rd at The Yard, Concrete, Alserkal Avenue, this is not just another car show—it is an interactive look into the heart of what makes MINI unique. MINI-EVerse will allow visitors to explore and interact with MINI models: MINI Aceman, MINI Countryman, and MINI Cooper 3-door.

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Visitors will journey through seven different rooms in the temporary exhibition, each designed to represent one of MINI’s signature modes, starting with the Basic mode to discover the essence of MINI, exploring its classic charm in Timeless mode, wandering through the lush MINI Forest in Green mode, finding calm in Balance mode, excitement in Go-Kart mode, a sensory experience in Live mode, and finally, leaving with personal MINI items in Personal mode.

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Each space inside the MINI-EVerse has been carefully designed to stimulate the senses, allowing guests to see the brand and feel and interact with it in a new light. Whether you are a MINI fan or just looking for a unique, family-friendly experience, this temporary exhibition promises fun, excitement, and many fun moments. The MINI-EVerse temporary exhibition is open to all. Make sure not to miss out on this unique experience and be sure to save the dates.

The MINI-EVerse temporary exhibition is open to all on Saturday, 2 November, from 4pm to 10pm and on Sunday, 3 November, from 10am to 10pm.

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