Automobili Lamborghini debuted two iterations of the Temerario supercar in unique Ad Personam configurations at the 2026 Goodwood Festival of Speed. These unique Ad Personam interpretations of the Temerario exhibit how Lamborghini’s personalisation program can elevate the character of a super sports car beyond customization, creating an authentic expression of individuality through design, materials and craftsmanship.
What is Lamborghini Ad Personam?
Lamborghini claims Ad Personam is more than a selection of colours and materials. Through this personalisation program, customers synergise alongside Lamborghini specialists to create a unique vehicle that reflects their own vision. Virtually unlimited combinations can be conceptualised with customisations available across multiple aspects comprising exterior finishes, interior materials, embroidery, stitching and bespoke details.
“At Lamborghini, exclusivity is not defined only by performance, but also by the ability to create a car that reflects the individuality and vision of each customer,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “This Temerario Ad Personam showcases the highest expression of our personalization philosophy, demonstrating how advanced engineering, Italian craftsmanship and virtually limitless personalization possibilities can come together to create a truly distinctive interpretation of our latest super sports car. Through Ad Personam, every Lamborghini can become a unique reflection of its owner while remaining unmistakably faithful to our design DNA, technological innovation and performance values.”
What is so special about the two unique Temerario models by Lamborghini Ad Personam at Goodwood Festival of Speed 2026?
Both Temerario Ad Personam models take inspiration from the early stages of a design sketch as the broader concept. The exteriors feature fine graphic lines running across the bodywork to evoke the construction marks used by designers to define proportions and surfaces.
Ad Personam further approaches both units with distinct personalities to showcase the division’s capabilities. The first combines Grigio Crater Matt with a Grigio Artis contrast livery while the second adopts Celeste Fedra with Bianco Phanes accents and a matt Alleggerita package, creating a lighter and more expressive interpretation.
For the first time in the history of Lamborghini production cars, the interior introduces dedicated “Gessato” (pinstripe material) inserts. These can be seen integrated into the door panels, rear wall and roof liner. Alongside it is the utilisation of wool which adds a visual dimension traditionally associated with bespoke upholstery. Thanks to the interlacing of different yarns, the pinstripe reacts dynamically to light, giving the interior visual depth and a three-dimensional quality that cannot be achieved with more uniform surfaces.
The Alleggerita-package equipped iteration adopts a more performance-oriented interpretation. Wool gives way to Corsa Tex by Dinamica, an ultra-lightweight material and the silver pinstripe effect is reinterpreted through a technical fabric that supports the objectives of weight reduction and body containment during dynamic driving. Barring these fitments, the usual combination of premium leather, carbon fiber, handcrafted embroidery and natural fibers are spread across the cabin reflecting the philosophy of the Ad Personam program.
Mechanically, the two Temerario Ad Personam units carry the same powertrain combination of a 4.0-litre twin-turbo V8 paired with three electric motors as the standard car. Power output is rated at 907hp with the new Lamborghini-developed engine capable of revving up to 10,000 rpm.
