What is Icons of Porsche 2026?
Icons of Porsche 2026 marks the sixth edition of Porsche’s festival in Dubai. The dates came out in July 2026, and tickets are now on sale. Porsche Middle East and Africa organises it. The festival celebrates Porsche’s classic cars, along with the art and culture of its regional community. Porsche bills it as the region’s largest car festival.
The festival first took place in 2021. Since then, every edition has called Dubai Design District home. This year, however, it moves to a new location.
When and where is Icons of Porsche 2026?
The festival runs on 21 and 22 November 2026 at The Square Nad Al Sheba in Dubai. According to the official festival website, it opens from 4 pm to 11 pm on both days. In addition, Porsche plans to share more details on the event and the new venue in the coming weeks.
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Why is the festival moving to The Square Nad Al Sheba?
Porsche sees the move as a way to lift both the atmosphere and the fan experience. Dr Manfred Bräunl, CEO of Porsche Middle East and Africa, points to how much the festival has grown since its 2021 debut. In his view, it now ranks among the most recognised Porsche community gatherings worldwide.
He also notes that the new venue has earned a name as a high-end lifestyle and events destination. As a result, he expects the partnership to make this year’s edition the strongest so far.
What can visitors expect this year?
The official festival website lists more than 1,000 cars from every generation of Porsche. Visitors can see rare classics alongside the latest models. Beyond the cars, the programme includes Porsche art from around the world and live sets from DJs and bands.
Families will also find plenty to do, with games and entertainment across the site. Meanwhile, food trucks from popular Dubai restaurants will handle the dining. This year, the festival also plans a display that marks 75 years of Porsche motorsport.
Overall, Porsche expects crowd numbers and the number of cars on display to match previous years.
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How big was the last Icons of Porsche festival?
The fifth edition in 2025 pulled in over 30,000 fans across two days, with more than 1,000 Porsches on site. According to Porsche, tickets ran out for a second straight year. The festival also marked the Carrera GT’s 25th anniversary and the 911 Targa’s 60th. In addition, it hosted the Cayenne Electric’s first public appearance.
Across all five editions so far, the festival has welcomed more than 105,000 visitors, according to the official website.
How much are Icons of Porsche 2026 tickets?
Tickets for Icons of Porsche 2026 cost AED 85 and are on sale now through the official website. Children under 12 go free. However, they must register and attend with a ticketed adult.
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