Porsche is a brand loved by most, especially auto enthusiasts. Even though it is a business, and at the core of any business lies money and profitability, Porsche manages to transcend this and win over the hearts and minds of most of its consumers, converting them to enthusiasts and lifelong customers.
This is one of the core reasons it has one of the most loyal customers and enthusiasts globally. Porsche Owners Clubs worldwide are a true asset to the brand, and Porsche knows how to have a mutually beneficial relationship with them.
We sat for coffee and talked about all things Porsche with Dr Manfred Bräunl, Chief Executive Officer, Porsche Middle East and Africa FZE.
SALES
The key reason for the meeting was to discuss regional sales figures. Based in Dubai, UAE, the regional office manages sixteen markets across the Middle East, Africa, and India.
In this region, Porsche saw an overall growth of 4% across 16 markets compared to 2024, with the UAE being the biggest market. PME sold 9509 cars in 2024. India, for the first time, crossed the 1,000-car mark. All of this happened during very uncertain geopolitical situations.
For the first time in its history, Porsche has the youngest fleet ever, with almost all new cars launched over the past 1.5 years.
Here are some interesting numbers for the 911. Sales for the 911 grew 49% in the region, with total deliveries topping out at 1914 cars. With the launch of the new facelifted 911 2025 will be very exciting.
The Boxster and the Cayman saw an overall growth of 21%.
All markets saw the introduction of the new Cayenne, Panamera, facelifted Taycan, and, for the first time in Porsche’s history, a brand-new electric Macan. Depending on the market, Porsche will sell both Macan variants: BEV and ICE.
Considering that China, which used to be their biggest market, saw a 28% decline in overall sales, the rest of the world grew in sales, making a net difference of -3% in total sales compared to 2024.
EVS
Evs are here to stay. There is a transition period during which various countries adapt to new technology. The curve varies from region to region and is dependent on multiple factors. Hence, Porsche offers multiple propulsion options in its model range, including ICE, BEV, and hybrid powertrains.
The variety of models, sizes, and powertrains ensures a Porsche for everyone.
Icons of Porsche, or IOP as we call it, was a smashing success, with 28,000 visitors over two days. The event has become a mainstay in the global Porsche event category, with people visiting it from all over the world, including the Chairman of the Executive Board, Oliver Blume. Now, Porsche wants to make sure there is always an Easter egg for the visitors and audiences.
All in all, it was a good year for Porsche. 2025 still holds unpredictable challenges for the automotive and luxury segment. However, Porsche remains buoyant for the year ahead. After all, they have the youngest fleet and a growing target base of affluent people worldwide. We are excited to see how the year pans out.