Genesis Signs Sponsorship Contract With AlUla Moments

Genesis Middle East & Africa has become the official automotive sponsor of AlUla Moments – a collection of events taking place in AlUla, located northwest of the Kingdom of Saudi Arabia (KSA). The one-year contract is in partnership with the official distributors of the South Korean carmaker in KSA. As a result of this sponsorship contract, Genesis customers will be provided with “several benefits”, including pop-ups and exclusive experiences for VIPs. Moreover, it allows the carmaker to present its strength in the industry throughout the events, concerts and festivals that make up AlUla Moments.