Sole DXB, a festival to celebrate music, art, and culture in Dubai, has roped in the Defender SUV as its Official Vehicle Partner for the 2024 edition. This collaboration between SoleDXB and Defender emphasizes the synergy between adventure, creativity, and urban culture. Moreover, the partnership will see a unique Defender activation be erected at the culture festival featuring the highly anticipated Defender OCTA within an immersive experience allowing visitors to engage with the luxury SUV.
“With its relentless spirit of adventure and design that harmonizes modernity with heritage, Defender is more than a vehicle—it’s a cultural icon. Sole DXB’s dedication to celebrating diverse urban art forms aligns seamlessly with Defender’s mission to push boundaries and create transformative experiences. We are proud to partner with a festival that invites exploration and artistic expression, both in the city and beyond!” commented Bruce Robertson, Managing Director of JLR MENA.
Sole DXB is now underway in Dubai and will continue to be open to visitors until December 15th, 2024.
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