Ahmed Seddiqi & Sons has inaugurated ‘Mavericks of Time,’ a new watch exhibition in the Middle East. It is “a first-of-its-kind event celebrating the innovation of Swiss watchmaking.” In partnership with the Abu Dhabi Investment Office, the inaugural exhibition was held in Abu Dhabi during 2nd and 3rd November at Space42 Arena.
Space42 Arena in Abu Dhabi. Exhibition venue. (Image credit: Mavericks of Time website.)
Ahmed Seddiqi & Sons
Ahmed Seddiqi & Sons, founded in 1950 by the Seddiqi family, is among the leading and most well-respected timepiece and jewellery retailers in the Middle East, carrying over 60 luxury timepiece and jewellery brands across 51 locations in the UAE. It is “United Arab Emirates’ largest and most pioneering luxury watch and jewellery retailer.”
Abu Dhabi Investment Office (ADIO)
“The Abu Dhabi Investment Office (ADIO) is the government vehicle responsible for accelerating Abu Dhabi’s growth and enabling the emirate’s economic transformation.”
‘Mavericks of Time’
The inaugural ‘Mavericks of Time’ exhibition showcased 15 watch brands. They included: Bovet, Chronoswiss, De Bethune, Gerald Charles, Girard-Perregaux, Greubel Forsey, H. Moser & Cie., HYT, Laurent Ferrier, MB&F, Ressence, Speake Marin, URWERK, Ulysse Nardin and Vyntage Horology. Vyntage Horology is a regional watch brand owned by Ahmed Seddiqi & Sons. Their watches are Swiss Made. The Cornea Impression frequently covers watches from several of these brands.
‘Mavericks of Time’ “offered a comprehensive exploration of watchmaking, designed to captivate visitors and encourage engagement through immersive activities and various visual elements.” The highlight of the exhibition was a time capsule experience (header image), that “featured themed eras that celebrate the rich history and future of watchmaking.” The exhibition was open to the public.
In their own words, below.
“’Mavericks of Time’ is a new concept that celebrates independent watchmakers who are masters of their craft, design, and technology driving today’s high-end horology. With this first-of-its-kind concept, we curated an immersive environment where visitors had the opportunity to interact with brands in a dynamic, hands-on manner, transcending luxury experiences in the capital Abu Dhabi.” – Mohammed Abdulmagied Seddiqi, CEO, Ahmed Seddiqi & Sons.
“Celebrating high-end craftsmanship is a key aspect of our vision to promote Abu Dhabi as a luxury hub, and ‘Mavericks of Time’ exemplifies this commitment. By partnering with Ahmed Seddiqi & Sons, we are pleased to offer an extraordinary platform for Swiss watchmakers to showcase their artistry and vision. With this event, we have further solidified Abu Dhabi’s status as a leading destination for luxury and innovation.” – Noura Al Foulathi, Head of Abu Dhabi Retail, Abu Dhabi Investment Office (ADIO).
Our Thoughts
The ‘Mavericks of Time’ exhibition demonstrates that Ahmed Seddiqi & Sons is at the forefront of horology in the Middle East. Ahmed Seddiqi & Sons also founded Dubai Watch Week (DWW) in 2015. The Middle East is among the most important watch markets in the world, both for local and international customers, and such events keep audiences engaged. It provides opportunities for customers to engage directly with watch brands and watchmakers. In turn, it is an excellent opportunity for watch brands to understand firsthand the tastes, preferences, and dynamics of the Middle East luxury watch market. ‘Mavericks of Time’ has a bright future in the Middle East, and we wish them all the best.
‘Mavericks of Time’ in Dubai
Museum of the Future in Dubai. Exhibition venue. (Image credit: Mavericks of Time website.)
‘Mavericks of Time’ will be held in Dubai during 8th – 10th November at the Museum of the Future. Please visit the ‘Mavericks of Time’ website to register.
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