Ahmed Seddiqi and Louis Erard introduce the La Petite Seconde x 75th Anniversary Seddiqi. It celebrates Ahmed Seddiqi’s 75th anniversary, and is based on Louis Erard’s La Petite Seconde.
“We are proud to celebrate Ahmed Seddiqi’s 75th anniversary with the launch of the La Petite Seconde in partnership with Louis Erard. From the copper-coloured dial inspired by vintage imagery to the Burj Khalifa shaped hands that honour our architectural evolution, this timepiece represents more than design; it embodies our 75 year legacy of curating extraordinary watches for the region.” – Mohammed Abdulmagied Seddiqi – CEO of Ahmed Seddiqi.
Key Features
Image: “The design draws inspiration from New York Art Deco and Dubai’s most iconic landmark, the Burj Khalifa, resulting in a distinctive stylistic code: neo-deco, a fusion of historical form and contemporary spirit.”
Functions
Central hours and minutes. Small seconds at 6 o’clock.
Dial
Copper-coloured dial. Gadroons on inner dial. Polished anthracite hour and minute hands are shaped like Dubai’s iconic Burj Khalifa. Louis Erard logo and single dot at 12 noon on the small seconds subdial are black transferred. Outer dial is satin-finished. Hindi numeral hour-markers are black transferred.
“Infused with a sense of nostalgia, the copper-toned dial evokes the warmth and character of vintage photography and cinema, a tribute to moments suspended in time.”
Case
3-piece case is made from polished stainless steel.
Diameter: 39 mm. Thickness: 12.82 mm. Lug-to-lug distance: 45.90 mm. Lug width: 20 mm.
Dial side features a domed sapphire crystal with anti-reflective coating on both sides. Caseback features a sapphire crystal. Brand’s signature fir tree crown at 3 o’clock. Water resistant up to 5 bar or approximately 50 metres.
Watch comes with a grey grained calf leather strap with tone-on-tone stitching and black calf leather lining. It is fitted to a pin buckle made from polished stainless steel. The straps feature quick release spring bars enabling the owner to change straps easily.
Movement
Image: Notice the black lacquered Louis Erard logo on the open worked automatic winding rotor.
Powered by Sellita SW261-1, a mechanical automatic movement that drives the hours, minutes, and small seconds. According to Sellita, the movement features hacking or a stop seconds function.
Diameter: 11 ½ lignes or 25.60 mm. Thickness: 5.60 mm. Jewels: 31. Frequency: 28,800 vph or 4 Hz. Power reserve: 38 hours (approximately).
This version of the Sellita SW261-1 is an Élaboré grade movement, which according to online sources means it is adjusted in 3 positions, as compared to the Standard grade’s 2 positions.
“We are honoured to celebrate Ahmed Seddiqi’s 75th anniversary with a creation that bridges cultural heritage and contemporary design. This watch is more than a timepiece – it’s a tribute to a shared journey and values. Together with Ahmed Seddiqi, we’ve designed something that reflects the spirit of Dubai: a city where tradition meets bold modernity. From the copper tones of nostalgia to the skyline in motion on your wrist, this edition captures time the way stories are told in this region – with depth, pride, and vision.” – Manuel Emch, CEO of Louis Erard.
Our Thoughts
Ahmed Seddiqi is among the leading watch and jewellery retailers in the world. Their influence on horology – both in the Middle East and globally – is unprecedented. It is only natural that watch brands will unveil special limited editions to celebrate their respective partnerships’ – such as Ulysse Nardin and Girard-Perregaux and honour their 75th anniversary – such as Ressence.
Louis Erard is renowned for creating interesting watches accessible to a broader segment of watch collectors. Led by Manuel Emch, their watches are often a result of collaborations with renowned watchmakers such as Konstantin Chaykin.
The La Petite Seconde x 75th Anniversary Seddiqi is a fitting way for Louis Erard to celebrate Ahmed Seddiqi’s 75th anniversary. Its beautiful dial, perfect proportions, dependable automatic movement, relatively accessible price, and rarity will ensure they will get spoken for fast.
Additional Details
Name: La Petite Seconde x 75th Anniversary Seddiqi
Price: United Arab Emirates Dirham (AED) 11,900 (Approximately Swiss Franc (CHF) 2,600)
Limited edition of 75 pieces.
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