Adamas Motor Group opens INEOS Showroom in Abu Dhabi

Due to the popularity of INEOS Grenadier in the UAE market, Adamas Motor Group opened a new sales facility in Abu Dhabi dedicated to the British proper SUV.

The new facility is proudly situated on the prestigious Corniche Road, in the heart of Abu Dhabi. And it is now the home of the British rugged style, German powered, French made SUV, operated by a dedicated team of expert Sales Consultants.

INEOS Grenadier has received an overwhelmingly positive reception in the UAE since the initial deliveries commenced in 2023 and this latest step in network expansion underscores strong confidence in the future of the INEOS brand.

To say that the Grenadier is based on the original Defender without any development is inaccurate statement, as the goal of developing this vehicle was to produce a modern Defender while maintaining the original features of the famous British vehicle, and this was achieved to a remarkable extent, noting that its structure based on body on frame helps it to pass the most difficult obstacles.

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In short, the Grenadier requires you to be more involved in the driving process, and that’s its most notable feature. It may not be the most refined SUV with its smooth handling on paved roads, or the easiest to drive off-road, but it is certainly one of the most exciting off-road vehicles available today.

“We are tremendously excited to introduce the INEOS Grenadier to the capital of the UAE with this new, high-profile location” commented Karl Hamer, Chairman & CEO of Adamas Motor Group and added:” Our expert team is ready to welcome all local customers and enthusiasts, and I am confident that we will deliver an exceptional ownership experience that perfectly complements the excellence of this remarkable product”.

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Speaking on behalf of INEOS Automotive, Tim Abbott, Regional Head of the company in Middle East & Africa added: “We would like to thank and congratulate the whole team at Adamas Motors on the opening of this excellent new facility. This great milestone is a testament to their ongoing commitment, and we look forward to celebrating future achievements together, as well as seeing Abu Dhabi customers embracing the Grenadier.”

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