Due to the popularity of INEOS Grenadier in the UAE market, Adamas Motor Group opened a new sales facility in Abu Dhabi dedicated to the British proper SUV.
The new facility is proudly situated on the prestigious Corniche Road in the heart of Abu Dhabi. It is now the home of the British rugged-style, German-powered, French-made SUV, operated by a dedicated team of expert Sales Consultants.
Since the initial deliveries commenced in 2023, INEOS Grenadier has received an overwhelmingly positive reception in the UAE, and this latest step in network expansion underscores strong confidence in the future of the INEOS brand.
To say that the Grenadier is based on the original Defender without any development is an inaccurate statement, as the goal of developing this vehicle was to produce a modern Defender while maintaining the original features of the famous British car, and this was achieved to a remarkable extent, noting that its structure based on body on frame helps it to pass the most challenging obstacles.
In short, the Grenadier requires you to be more involved in the driving process, and that’s its most notable feature. It may not be the most refined SUV with its smooth handling on paved roads or the easiest to drive off-road, but it is undoubtedly one of the most exciting off-road vehicles available today. In an official release, Karl Hamer, Chairman & CEO of Adamas Motor Group, said:
We are tremendously excited to introduce the INEOS Grenadier to the capital of the UAE with this new, high-profile location. Our expert team is ready to welcome all local customers and enthusiasts, and I am confident that we will deliver an exceptional ownership experience that perfectly complements the excellence of this remarkable product.
Speaking on behalf of INEOS Automotive, Tim Abbott, Regional Head of the company in Middle East & Africa, added:
We would like to thank and congratulate the whole team at Adamas Motors on the opening of this excellent new facility. This great milestone is a testament to their ongoing commitment, and we look forward to celebrating future achievements together, as well as seeing Abu Dhabi customers embracing the Grenadier.
