A Modern Simplistic Design For The New Rolls-Royce Showroom In Abu Dhabi.
The new showroom in Abu Dhabi opens its doors, featuring the latest advanced digital technologies
As the dealer for the true house of luxury, offering exceptional cars filled with a high level of distinction, Rolls-Royce Cars Abu Dhabi opened a new showroom in the UAE capital.
The new showroom, which is located on Airport Road, enjoys the latest visual identity of Rolls-Royce and contains the latest advanced digital technologies that allow the customers to immerse themself in an immersive experience that pulsates with the creative spirit and craftsmanship associated with the Spirit of Ecstasy brand.
At the heart of the new showroom is the Bespoke Commissioning Workshop, which immerses customers in the Rolls-Royce world of personalisation. In addition to viewing live examples of the exceptional craftsmanship that distinguishes Rolls-Royce, customers can learn about the materials used in the car, including wood, leather, or fabrics. Then, they can discover their texture and choose what suits their aspirations and unique personality.
This sensory-awakening environment also helps customers visualise their dream cars, drawing inspiration from the “Cabinet of Curiosities” in the relaxation area, which includes attractive pieces that encourage guests to chat. The wonderful lounge allows customers to relax and communicate in an atmosphere of calm and privacy.
The new showroom not only showcases Rolls-Royce masterpieces but also serves as a vibrant hub of creativity and craftsmanship, offering an exceptional experience that meets customers’ unique needs and pays great attention to the smallest details.
In addition to displaying a wide range of different Rolls-Royce models, this historic occasion was celebrated by revealing the long-awaited Ghost Series II for the first time in the region. Ghost recently underwent a redesign that included modifications to its front, which was enhanced with more elegant surfaces and new headlights and taillights.
In addition to its captivating presence on the road, the Ghost II’s cockpit features a sculpture of the Spirit of Ecstasy and poetic ambient lighting to remind passengers that they are travelling on board an exceptional car.
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