A Modern Simplistic Design For The New Rolls-Royce Showroom In Abu Dhabi

The new showroom in Abu Dhabi opens its doors, featuring the latest advanced digital technologies

As the dealer for the actual house of luxury, offering exceptional cars filled with a high level of distinction, Rolls-Royce Cars Abu Dhabi opened a new showroom in the UAE capital.

The new showroom on Airport Road enjoys Rolls-Royce’s latest visual identity and contains advanced digital technologies. These allow customers to experience an immersive environment that pulsates with the creative spirit and craftsmanship of the Spirit of Ecstasy brand.

At the heart of the new showroom is the Bespoke Commissioning Workshop, which immerses customers in Rolls-Royce’s world of personalisation. In addition to viewing live examples of the exceptional craftsmanship that distinguishes Rolls-Royce, customers can learn about the materials used in the car, including wood, leather, or fabrics. Then, they can discover their texture and choose what suits their aspirations and unique personality.

This sensory-awakening environment also helps customers visualise their dream cars, drawing inspiration from the “Cabinet of Curiosities” in the relaxation area, which includes attractive pieces that encourage guests to chat. The fabulous lounge allows customers to relax and communicate in an atmosphere of calm and privacy.

The new showroom showcases Rolls-Royce masterpieces and is a vibrant hub of creativity and craftsmanship. It offers an exceptional experience that meets customers’ unique needs and pays great attention to the most minor details.

In addition to displaying a wide range of different Rolls-Royce models, this historic occasion was celebrated by revealing the long-awaited Ghost Series II for the first time in the region. Ghost recently underwent a redesign that included modifications to its front, which was enhanced with more elegant surfaces and new headlights and taillights.

In addition to its captivating presence on the road, the Ghost II’s cockpit features a sculpture of the Spirit of Ecstasy and poetic ambient lighting to remind passengers that they are travelling on board an exceptional car.

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