Fashion

Takasago Creative Centre: Why its focus is the Middle East

• The Takasago Creative Centre in Dubai is a new fragrance creation hub with advanced labs. • It connects teams in Dubai, Paris and Japan, and draws on the region's scent traditions. • It opened during Beautyworld Dubai 2026, where Takasago showed 13 new fragrances.

What is the Takasago Creative Centre in Dubai?

Takasago, the Japanese fragrance and flavour house, has opened the Takasago Creative Centre in Dubai. It calls the centre an integrated hub for making scents. The centre should also bring its global know-how closer to clients and partners here. When it shared the news on 21 October 2026, Takasago called the opening a big step for its growth.

What is inside the Takasago Creative Centre?

The centre’s advanced labs include the Fragrance Application Lab, the Fragrance Compounding Lab and the Analytical Lab.

But the kit is only part of it. Takasago also wants to pair global strengths with a closer feel for local cultures, scent traditions and tastes.

Why does the Middle East matter to Takasago?

Takasago sees the Middle East as far more than a fast-growing fragrance market. Bassel Kouchacji, its Managing Director, Fragrance Middle East, says the region is now one of perfumery’s strongest creative forces. He also calls the Dubai centre a sign of long-term commitment. He also wants the company closer to its partners, consumers, and the region’s scent culture.

Takasago says working across cultures counts for even more here. Traditions around oud, amber, incense, precious woods and layering go back centuries. But tastes keep moving towards new ideas and scents that perform.

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How long has Takasago been in Dubai?

Takasago has been in Dubai since 2015, when its website says it opened a branch office in the city. Since then, its presence in the region has grown steadily. Now it wants to meet clients’ needs faster and create scents that feel local but still travel beyond the region.

Takasago Creative Centre: Japanese brand's first such centre in the UAE
Takasago Creative Centre – Dubai

How does the Takasago Creative Centre fit into the wider group?

The Takasago Creative Centre will not work in isolation. It will draw on Takasago’s perfumers, scientists and experts worldwide. That way, ideas keep moving between Dubai, Paris and Japan.

Behind that, Takasago says, is more than 100 years of innovation. For example, it points to its pioneering work in green chemistry. It also develops its own ingredients to help scents perform, spread and last. It has also spent decades studying how scent and emotion connect.

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What did Takasago show at Beautyworld Dubai 2026?

Takasago showed 13 new fragrances at Beautyworld Dubai 2026, which took place as the centre opened. They draw on Middle Eastern scent heritage, Asian notes and Takasago’s own captive ingredients. That mix, the company says, reflects the creative exchange it wants the Dubai centre to foster.

Who is Takasago?

Takasago began in Japan in February 1920, as the Takasago Perfumery Company. Today it is Takasago International Corporation. It makes and sells flavours, scents, aroma ingredients and fine chemicals. Its head office is in Tokyo. Its network spans Asia and the Pacific, the Americas, Europe, the Middle East, and Africa.

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