What is Geneva Watch Days?
Geneva Watch Days was founded by Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk in 2020 as “a temporary need for a gathering during the pandemic, it has gradually evolved into an established institution.” From 8 founding watch brands in 2020, the event will feature 68 brands for the 7th Edition being held during September 2nd – 6th 2026.
It remains a decentralized, independent and open event as before. The 68 brands will exhibit in the Blue Box. The horological talks and panels, an auction and the COSC challenge will be housed in the Pavilion. (The Blue Box and Pavilion are a two-minute walk from one another.) Furthermore, brands will invite guests to visit them across Geneva, whether in boutiques, showrooms, retailers and in hotels. The events will be an either “open to all” or “by invitation.”
Which organisations are backing it?
Geneva Watch Days has the backing and support of The Canton and City of Geneva, Geneva Tourism, the Geneva Chamber of Commerce, Industry and Services (CCIG), the Grand Prix d’Horlogerie de Genève (GPHG), the Swiss Who’s Who, the Fondation de la Haute Horlogerie (FHH) and others that include leading banking institutions.
Which are the participating brands?
The 68 brands have been “carefully and collectively selected for their diversity, complementarity and creativity.” They range from large mainstream brands to prestigious independents to innovative and sought-after microbrands. The full list is as follows:
Akhor, Alpina, Alto, Amida, Artisans de Genève, Ba111od, Beaubleu, Beauregard, Beda’a, Behrens, Bell & Ross, Bianchet, Bimbu, Breitling, Bremont, Bulgari, Byrne, Cédric Johner, Claude Meylan, Corum, Czapek, Daniel Roth, David Candaux, De Bethune, Dennison, Doxa, Emmanuel Bouchet, Fears, Ferdinand Berthoud, Frédérique Constant, Furlan Marri, Gallet, Gerald Charles, Gerald Genta, Girard-Perregaux, Greubel Forsey, Hautlence, Kerbedanz, Konstantin Chaykin, Krayon, L. Leroy, Laurent Ferrier, Lederer, L’Epée, Linde Werdelin, Louis Erard, Louis Moinet, Massena Lab, Maurice Lacroix, Mauron Musy, MB&F, Micro Mil Spec, Ming, Naoya Hida, Oris, Perrelet, Otsuka Lotec, Phillips in association with Bacs and Russo, Renaud Tixier, Réservoir, Singer, Speake Marin, Stollenwurm SA, Trilobe, Tutima, Unimatic, Urwerk and Zenith.
What do we think?
Geneva Watch Days has come a long way since its inception in 2020. 68 participating brands is a sure sign of confidence, continuity and success in the events decentralised, independent and open format. The best part about it is that it brings collectors and enthusiasts face to face with watch brands (whether executives or watchmakers). And it does so in Geneva, the epicentre of global watchmaking.
For collectors, enthusiasts and worldwide press seeking to learn more about various watch brands and build a direct relationship with them, Geneva Watch Days is a must visit for them.
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