INFINITI Middle East has unveiled INFINITI BEYOND, a new membership programme designed to meet the needs of INFINITI QX80 owners in the Middle East by offering more than just vehicle services.
What is the INFINITI BEYOND membership programme?
INFINITI BEYOND is a membership programme offered by the company to INFINITI QX80 owners in the Middle East region. As INFINITI claims, the programme is meant to enhance the experience of vehicle ownership by providing access to a range of experiences and services beyond traditional automotive rewards.
The programme includes both lifestyle-oriented perks and ownership services and is managed via the INFINITI BEYOND mobile app, where members can access the benefits they can claim, register for events, and manage some ownership services.
What rewards do the members get?
The programme consists of three main categories of rewards: community-oriented offerings, wellness-related benefits, and ownership services.
The community section of the programme offers events and cultural experiences that will help INFINITI owners meet and engage in various activities, underlining the influence of both Japanese and Middle Eastern cultures.
The wellness section offers members access to selected lifestyle benefits, such as offers at U by Emaar at selected hotels, restaurants, and entertainment venues, and a free subscription to Calm – the mindfulness and sleep app.
How does the programme extend the ownership experience?
INFINITI BEYOND offers services that are already included in the company’s Total Ownership Programme. These include a five-year warranty, roadside assistance, valet service, and courtesy cars where available.
This way, INFINITI intends to offer its customers both ownership and lifestyle benefits through a single channel.
What was Valtech’s involvement in creating the programme?
The development of INFINITI’s membership programme was made possible through a partnership between INFINITI and Valtech, an experience innovation company.
As reported by the companies, Valtech was involved in the initial planning of the project, including defining the customer journey, the strategic structure, and wireframes for the project’s physical and digital touchpoints.
What is the function of the INFINITI BEYOND mobile app?
The INFINITI BEYOND mobile app acts as the main portal of the membership programme. Through the mobile app, members can view available benefits, register for events, avail of wellbeing subscriptions, and book ownership services.
The mobile app serves as the central platform that provides members with all programme features in one place on their mobile devices.
Availability and launch
The INFINITI BEYOND programme is available to the owners of the INFINITI QX80 in selected Middle Eastern countries. There is no membership fee charged by INFINITI, as the membership programme is included with the ownership of the QX80.
