Burberry has just dropped a new range of men’s apparel and accessories, and the British brand has carved out a summery theme to present it. The Burberry countryside campaign for Autumn 2026 is titled Escape to the Countryside. It trades city streets for winding lanes and open fields, turning a simple summer drive into the season’s story. The mood, then, is a fresh take on the house’s outdoor heritage. So, the men’s pieces that run through it favour clothes built for the open road and for changeable British weather.
What is the Burberry countryside campaign?
Escape to the Countryside follows a group of friends on a summer road trip. They swap city views for winding lanes and rolling hills, all framed through open car windows. Along the way, they pause in picturesque villages and fields. They then end the journey at Deene Park, a classic manor estate in Northamptonshire.
For Burberry, the road trip is a classic British pastime, and that urge to explore has always sat at the centre of the house. In fact, it is a spontaneous drive into the countryside, where the day simply leads where it will. An original soundtrack carries the same sense of freedom and open-road possibility. Throughout, the Burberry countryside campaign nods to imagery from the brand archive and to the label’s roots in the great outdoors.
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What men’s pieces feature in the Burberry Autumn 2026 collection?
Outerwear leads the men’s collection, which fits a campaign built around the British weather. In particular, the men’s mid-length Leadenham trench sits at its heart, cut from water-resistant cotton gabardine. In the UAE, though, the men’s gabardine trench line-up centres on the Heritage Kensington. It costs AED 9,500 for the mid-length, while the Camden car coat is AED 7,900.
For warmer days, cotton piqué polo shirts are the men’s summer essentials. The classic cotton polo shirt starts at AED 1,650 and is finished with the Burberry Check and the embroidered Equestrian Knight Design. The Check cotton-blend polo shirt sits higher at AED 4,350, while check-trim cotton shorts come in at AED 2,490. The wider Autumn 2026 collection reads as a renewed take on Britishness. So, it reworks the brand’s heritage codes, with House Check in archive beige that moves easily from town to country.
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Which accessories complete the look?
House Check extends to a set of men’s accessories built for travel. The Check Pocket crossbody bag, at AED 5,500, and the Check belt bag, at AED 4,150, are easy ways to pack light on a road trip. For more room, the range also offers the Check trim backpack at AED 4,690 and the Check Trench tote at AED 4,550. Burberry lists its House Check totes across the men’s and women’s ranges, so the tote works as a natural unisex choice. The same archive check runs across every piece, keeping the campaign’s outdoor, road-ready mood intact. Together, the men’s pieces are built for exactly that kind of drive.
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