iCAUR, Chery Group’s premium new energy brand, has expanded its UAE footprint by opening a new showroom in Dubai. The new iCAUR Dubai showroom, located at Oasis Mall on Sheikh Zayed Road in Al Quoz, has been declared open in partnership with Autorun. With this, Autorun cements itself as iCAUR’s exclusive dealer in Dubai.
The new iCAUR Dubai showroom spans 370sqm within a total area of 883 sqm. It can accommodate up to five display vehicles, including the new V27 REEV SUV, and integrates a range of interactive digital touchpoints designed to elevate customer engagement. Further digital elements comprise a “silent salesman” interactive screen designed to support customers throughout their showroom journey.
Commenting on the launch, Mr Hope, Country Director, iCAUR UAE said: “Dubai is a strategically important market for iCAUR and this new showroom reflects both the growing demand for intelligent new energy vehicles and our long-term commitment to the UAE. We wanted to create a customer experience that feels immersive, interactive and aligned with the future of mobility.”
Shoeib Amiri, Chief Executive Officer, Autorun UAE, said: “We are proud to partner with iCAUR as the exclusive dealer for Dubai and to bring this innovative new energy vehicle brand closer to customers in one of the region’s most dynamic automotive markets. The new showroom has been designed to deliver a highly engaging customer experience while helping visitors better understand the benefits of next-generation mobility solutions. We look forward to welcoming customers and supporting iCAUR’s continued growth across the UAE.”
With the latest facility in Dubai, iCAUR now spans its operational presence across four emirates in the UAE – Abu Dhabi, Al Ain, Sharjah and Dubai.
