Fashion

The Lacoste Polo Factory: All you need to know about the new campaign

• The Lacoste Polo Factory campaign demonstrates how the brand makes its iconic shirts. • This initiative features specific colours and prices for pieces like the Classic Fit L.12.12 Original Polo Shirt. • The Lacoste Polo Factory highlights the brand's history of manufacturing tennis shirts since 1933.

What is the Lacoste Polo Factory?

Lacoste introduces the Lacoste Polo Factory as a new chapter for the brand. This initiative details the anatomy of the iconic garment. It demonstrates how the company makes its most famous piece of clothing. Furthermore, the new campaign combines traditional manufacturing methods with modern design practices.

Which polo styles does the Lacoste Polo Factory feature?

The Lacoste Polo Factory highlights the evolution of the shirt’s overall shape. Therefore, it showcases the Classic Fit L.12.12 Original Polo Shirt. It also features newer versions of the garment. These new iterations include the Classic Fit L.12.12 Light Pique Polo Shirt, the Classic Fit Cotton-Linen Polo Shirt, and the Regular Fit Paris Stretch Pique Polo Shirt. Each style uses a specific material, weight, and structure. Consequently, the Lacoste Polo Factory updates a classic garment through precise technical changes.

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What are the prices and colours in the collection?

Shoppers can find these items on the official Lacoste website. Firstly, the Classic Fit L.12.12 Original Polo Shirt costs AED 510. The brand offers this item in 59 colours, which include purple, khaki green, and white. Secondly, the Classic Fit L.12.12 Light Pique Polo Shirt also retails for AED 510. Customers can purchase this lightweight style in black.

Furthermore, the Classic Fit Cotton-Linen Polo Shirt costs AED 695. Buyers can select this shirt in black, white, or navy blue. Finally, the Regular Fit Paris Stretch Pique Polo Shirt costs AED 560. Shoppers can choose this style in beige, blue, brown, or purple.

How does the Lacoste Polo Factory display the production process?

The Lacoste Polo Factory operates like a dynamic production line. It deconstructs and rebuilds the shirt using a series of visual machines. Subsequently, each machine reveals a different stage of the garment’s creation. These stages show everything from the initial fabric development to the final product. Thus, it presents the shirt as a carefully engineered product that is constantly reinvented.

What is the history behind the Lacoste Polo Factory?

Lacoste began its manufacturing operations in 1933. During this year, the company invented the original tennis shirt. Today, the Lacoste Polo Factory builds upon this established history. Ultimately, the brand incorporates functionality and physical movement into the details of every polo shirt.

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What can buyers expect from the Lacoste Polo Factory?

The Lacoste Polo Factory clearly outlines the evolution and craftsmanship behind the iconic shirt. It offers consumers a transparent look at the materials, pricing, and manufacturing process. Consequently, readers can expect Lacoste to continue refining its classic silhouettes with new technical updates. The brand will undoubtedly maintain its deep roots in sportswear history as it moves forward.

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