What was Essence in Motion?
Bentley Emirates, part of the Al Habtoor Motors Prestige Division, collaborated with Arcadia by Amna to stage Essence in Motion. The showcase combined scent, art, and landscape inside the Bentley Dubai showroom.
Arcadia, founded by Emirati perfumer Amna Sultan Al Habtoor, built the concept on storytelling and cultural collaboration. Bentley used the event to extend its brand beyond automotive excellence into lifestyle and cultural expression.
What were the highlights?
Arcadia introduced the Tokyo fragrance from its Travel Series. The launch featured:
- Jinya Yamakawa’s original works, including a Bentley Flying Spur with a custom wrap.
- A bespoke Zen garden created by Japanese artisan Hiromi Inoue.
- The Bentley showroom as a refined backdrop.
How did the collaborators frame the vision?
Arcadia translated emotion into form by merging scent, art, and landscape. Bentley Emirates reinforced its commitment to innovation and craftsmanship, creating a cultural moment that reached beyond the showroom.
How did Bentley and Arcadia align?
Both brands demonstrated shared values of craftsmanship, storytelling, and precision. Arcadia treated fragrance as memory and emotion, while Bentley showcased its legacy of meticulous design. Japanese artistry added depth, and Emirati entrepreneurship anchored the collaboration.
Why did it matter?
Essence in Motion ran for six days and offered visitors a rare chance to experience perfumery, art, and landscape design together. Bentley Emirates positioned its Prestige Division as a platform for creativity and cultural expression.
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