MG Motor Middle East has added a new product to its lineup of vehicles, the MG RAKAN, a 4×4 vehicle that is also the company’s first Arabic-named model. The announcement of the introduction of the MG RAKAN comes on the 28th of January, 2026, marking a change of pace for the company when it comes to naming, positioning, and regionalisation.
What Is the MG RAKAN?
The MG RAKAN was launched as a dedicated four-wheel drive model from the brand’s stable, designed for use on both on- and off-road conditions. While all other vehicles from the brand have been designed for use on roads and other conditions, the RAKAN was developed to meet the requirements of the Middle East market, including desert conditions and extreme heat. This vehicle was designed to meet the requirements for both off-road and on-road use.
Why Was an Arabic Name Chosen?
The name ‘RAKAN’ was derived from the Arabic word ‘Rukn’ and meant ‘pillar’ or ‘foundation.’ This name was given to the vehicle as it was meant to represent a strong foundation and not as a limited-edition name for a particular market, as was the practise in the past for other global brands entering the market.
Why Was Kuwait Chosen as the First Market to Launch the MG RAKAN?
Kuwait has been selected as the first market to introduce the MG RAKAN. This is because Kuwait is known for its off-road culture, and the use of 4×4 cars is very popular. The geographical conditions of Kuwait make it an ideal place for testing the capabilities of cars. By launching the MG RAKAN in Kuwait, the company is aiming to introduce the vehicle to other countries in the Middle East.
How Does the RAKAN Fit into the Broader Strategy of the Company in the Region?
The introduction of the RAKAN is part of the broader strategy that MG Motor Middle East is following. By choosing a name that is specific to the region and the capabilities of the vehicle, the company is trying to integrate better into the Kuwaiti market.
Pricing, Availability, and Regional Rollout Plans
The new MG RAKAN will first go on sale in Kuwait, followed by other markets in the region over the coming months. While MG Motor Middle East has not yet confirmed any official pricing, trim levels, or specifications, these will likely be announced in the lead-up to each market launch. Further information regarding availability will also be shared in due course.
