British 4×4 manufacturer INEOS Automotive has a new official distributor in the UAE – AGMC. INEOS Automotive has signed an agreement with AGMC, one of the leading importers of premium vehicles in the United Arab Emirates, to become the brand’s official distributor, with the latter aiding regional growth to the British SUV brand with its experienced sales team, after-sales network and in-depth market knowledge. To commemorate the same, AGMC will be showcasing INEOS’ range of purpose-built off-road vehicles at a boutique pop-up showroom in Dubai Design District (D3) from 1 to 14 December. Team TCI was invited for the same as well.
The early days of the pop-up boutique INEOS showroom saw AGMC host the regional debut of the INEOS Grenadier Trialmaster X LETECH edition with portal axles. For the unaware, LETECH is a German off-road specialist tuning firm, and the Grenadier Trialmaster gets a specialist conversion kit developed by the former, comprising 185mm more ground clearance, 37-inch tyres, custom metal front and rear bumpers, along with the all-important portal axles. INEOS believes this new addition to the growing Grenadier line-up promises to be a game-changer for the off-roading enthusiasts within the Middle East.
AGMC as new distributors: What does it mean for new and existing INEOS customers?
AGMC will be looking to grow the INEOS brand significantly in the UAE, as INEOS’s off-roading DNA with SUV proportions is effortlessly cohesive with the demands and trends of the UAE market. To expand INEOS’ reach, AGMC plans to come up with a new INEOS showroom in Dubai and Abu Dhabi by mid-2026. AGMC also plans to open an independent Sharjah in the near future to ensure the entire INEOS line-up is accessible to wider sections of the brand’s customer base.
Additionally, AGMC claims a service center for INEOS vehicles is already in place with up to 8 working bays for efficient operations. All existing and future INEOS customers in the UAE will be able to have their vehicles serviced by AGMC’s highly-trained team of technicians as of December 2025.
Commenting on the partnership, Dr. Andreas Schaaf, Group Director, AlBatha Automotive Group, said: “The Ineos Grenadier is a perfect fit for AGMC and the UAE market – we understand the importance of the 4X4 segment here and in the wider Middle East. We serve discerning drivers who seek the performance, comfort, and rugged style the Grenadier offers. Our decades of experience mean our sales team has excellent brand knowledge, and our aftersales network will ensure the relationship we have with our customers doesn’t end when they pick up the keys and drive away.”
How many trims does the INEOS Grenadier have?
The base INEOS Grenadier 4×4 comes in station-wagon bodystyle with two trims on offer – Fieldmaster and Trialmaster. The Fieldmaster comes with five seats, designed with comfort in mind, comprising refined leather interior, 18-inch alloy wheels, and safari windows. The Trialmaster tends to the extreme off-roading crowd as it gets equipped with BFGoodrich All-Terrain tyres, exterior utility belt, interior utility rails, access ladder, compass with altimeter, and auxiliary battery while boasting the station-wagon body style and most of the Fieldmaster’s creature comforts.
The Quartermaster refers to the pickup bodystyle, displayed for the first time in the Middle East at the ongoing D3 pop-up boutique. The INEOS Grenadier Quartermaster comes with off-road and wading modes and four-wheel-drive as standard with the option of two trims – the comfort-laden Fieldmaster and the adventure-heavy Trialmaster.
Is there a limited-edition INEOS Grenadier?
Arcade Works, INEOS’ bespoke special division, devised a limited-edition SUV called the INEOS Grenadier Detour. Limited to 200 units, the Detour boasts exclusive features like Arcane Works fine-grain leather trim seats, in charcoal and flint, 18” Arcane Works alloys, and a silky cashmere wool headliner. AGMC and INEOS showcased one Arcane Works edition Grenadier unit at the D3 pop-up boutique launch event, a first in the Middle East.
What engine does the INEOS Grenadier get?
All variants of the INEOS Grenadier are powered by the 3-litre turbocharged inline-six-cylinder BMW B58 petrol engine mated to a ZF 8-speed automatic transmission. Power output is rated at 282hp and 450Nm of torque between 1750 and 4000rpm.
