The forthcoming months will witness the arrival of a brand new car brand in the UAE – iCAUR. iCAUR is a rising new-energy vehicle brand backed by China’s leading auto exporter Chery while boasting a technological and design collaboration with Smartmi of the Xiaomi ecosystem. The iCAUR brand positions itself as one for the young at heart who also focus on individuality and lifestyle.
iCAUR claims it shall defy the traditional automaker practices of defining vehicles by their functions or prices. Instead, iCAUR aims to build “emotional connections with users” by blending retro-inspired design and intelligent technology with modular customisation.
UAE Debut
For its UAE debut, iCAR’s product portfolio will be headlined by a full-sized SUV called V27. The iCAUR V27 is said to have been developed exclusively to the preferences of the regional users who seek “freedom, presence, and practicality—all in one package”. iCAUR claims the new V27 will boast enhanced space, bold styling, and intelligent features. Additionally, iCAUR’s modular virtues will enable customers to equip their V27 with personalized upgrades so each vehicle acts as a true reflection of its owner’s lifestyle and identity.
iCAUR is set to launch its showrooms across the UAE soon with special user-centric events lined up within the coming year as well.
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