The Ferrari Purosangue debuts in Dubai

Ferrari showcases its newest offering at the Emirates Towers Hotel.

For Ferrari, the Middle East is one of the most important markets globally. A good chunk of its business comes from the region.

The Purosangue is Ferrari’s first-ever four-door, four-seater supercar, which was launched globally on September 13, 2022. In record time, Ferrari Middle East got the car to Dubai to showcase it to key media personnel and customers from the region and India.

The event was held at the luxurious and famous Emirates Towers hotel. Guests were welcomed by Giorgio Turri, General Manager of Ferrari Middle East and heard from Dieter Knechtel, President of Ferrari Far East & Middle East and Emanuele Carando, Global Head of Product Marketing at Ferrari, who led the presentation and regional unveiling of this iconic new model.
After the launch event, the Purosangue headed to Yas Marina Circuit, Abu Dhabi, for special viewings at the first race of the Passione Ferrari Club Challenge Middle East 2022/2023 season.

The Purosangue, which stands for ‘thoroughbred’ in Italian, is a first for Ferrari in many ways. Powering the Purosangue is Ferrari’s famous V12 and is a benchmark of sportiness and performance. You can read all about the Pursosangue here.