JLR to utilise FSC-certified natural rubber tyres across its luxury vehicle range

In a bid to advance the sustainability quotient across the supply chain, JLR partners with tyre manufacturer Pirelli to use FSC-certified natural rubber tyres across its range of modern luxury vehicles. The use of FSC-certified natural rubber tyres is an industry-first initiative and will debut on the upcoming new Range Rover Electric. For the unaware, the complex Forest Stewardship Council (FSC) chain of custody certification process verifies that FSC-certified material has been identified and separated from non-certified material as it makes its way along the supply chain, meaning it is fully verified to be sustainably farmed to the highest standards. Andrea Debbane, Sustainability Director at JLR, said: “We’re looking at every aspect of our vehicles to find solutions that enable us to redefine luxury in a way that’s better for people and planet. By choosing Pirelli’s FSC-certified tyres, we’re offering our clients high-quality, high-performance tyres whilst supporting responsible forest management and protecting the communities in our rubber supply chain to drive real progress.” In addition to the use of FSC-certified products, JLR and Pirelli are working together to increase the percentage of sustainable and recycled content of all tyres supplied to JLR.