SOUEAST Motor to launch 13 global models in 5 years; KSA gets flagship S09 SUV in 2024

SOUEAST Motor, a subsidiary of Chery, plans to launch 13 innovative models within the next five years, and will include ICE, PHEV, and BEV options across SUVs and sedans, covering all mainstream market segments, from B to D segments, globally.

KSA gets flagship S09 SUV; Dubai gets 6.500 sq. m. warehouse

At the “Hi, SOUEAST” Global Investment Promotion Conference in Fuzhou, China, which drew hundreds of potential partners from 23 countries., SOUEAST Motor unveiled its latest flagship, the S09, featuring both 2-wheel and 4-wheel drive options, which will be launched in Saudi Arabia in 2024. The S09 is a mid-size SUV which the company states that will focus on all aspects of the automobile, including design, technology, luxury, intelligent space, powertrain, and craftsmanship. SOUEAST have also set up their own international offices in the capital city of Riyadh granting customers direct access to the principal company in KSA. Its dealers for each region and maintenance centres will be directly supervised by their subsidiary in KSA.

And the construction of a sprawling 6,500-square-meter spare parts warehouse in Dubai serves as a testament to SOUEAST Motor’s focus on the Middle East market. 

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At the conference, SOUEAST Motor unveiled its “EASE YOUR LIFE” ethos which focuses on providing modern urbanites with solutions aimed amidst their fast-paced lives.

Mr. Ke, Vice President of SOUEAST Motor, said:

“Our strategic goal is building a world-class brand, becoming a first-tier exporter in China.” and “SOUEAST Motor aims to expand its presence to 80+ countries and regions, establishing 1,500 sales networks. We will invest in 10 KD factories and 3 manufacturing centers worldwide, aiming to achieve the strategic goal of 500,000 units in overseas sales by 2029.”,

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