A new Polestar Space pops open in the Mall of the Emirates

The Mall of the Emirates has a new car showroom, and it’s an all-electric performance brand from Sweden called Polestar. Polestar calls its retail showrooms Spaces, and the latest Polestar Space opens up in the UAE in partnership with Al-Futtaim Trading Enterprises, a division of Al-Futtaim Automotive.

Situated on Level 1 of the Emirates Mall, Dubai, the newly opened Polestar Space will be retailing the Polestar 2 all-electric car. With a starting price of AED 161,900, The Polestar 2 will be available in three variants, with outputs varying performance and range.

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This newly opened showroom will enable customers to know more about the Swedish brand and take a test drive experience of the said offering. The showroom itself has been designed with a high-tech retail environment and features physical and digital elements to exhibit the car’s functionalities. The Polestar Space also accommodates specialists to help customers get accustomed to the all-electric car.

Jonathan Pollock, Regional Managing Director Emerging Brands at Al-Futtaim Trading Enterprises, says: “The positive reaction to Polestar 2 in the UAE so far has been amazing, and we’re excited to give customers the exclusive opportunity to engage with Polestar in the unique setting of the Store of the Future. Offering a truly exceptional experience, the Polestar Space is the perfect setting to showcase the cutting-edge, sustainable design and advanced technologies of Polestar 2.

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“As an EV brand which has set a target to reach climate neutrality across its value chain by 2040, offering Polestar in the UAE aligns with the government’s strategic target of Net Zero emissions by 2050. Al-Futtaim is proud to partner with Polestar and demonstrate our commitment to the UAE’s sustainability objectives.”

The Polestar Space at Mall of the Emirates will be open seven days a week.