Audi debuts Ken Block’s S1 e-tron quattro Hoonitron EV drift car in the Middle East

Global auto expos and concept car unveils go hand in hand and British-born MG continues this tradition at the ongoing 2024 Beijing Auto Show by unveiling an all-electric hypercar concept called the MG EXE181 Concept. If you recall the name from before, Sir Sterling Moss set a land speed record in 1957 with a car called the EX181, which stands to this day. An extra E was added, probably to signify the electric powertrain’s presence, and the design inspiration borrowed from the record-breaking car further helped the concept achieve a drag coefficient of 0.181, explaining the nomenclature behind the concept’s name. MG engineered this car to attain a top speed of 415 km/h and the interior with a streamlined steering wheel and Head-Up Display setup further emphasizes the priority on speed. Tom Lee, Managing Director of MG Motor Middle East, said: “The unveiling of the EXE181 concept is yet another clear demonstration of the eye-catching progress that the MG brand is making both globally and regionally. This concept car embodies MG’s core values of innovation and design excellence, showcasing our commitment to pushing boundaries and shaping the future of automotive technology.”