TAG Heuer will return to Formula 1 as the new Official Timekeeper. Formula 1 celebrates its 75th anniversary in 2025. TAG Heuer has “a legacy in Formula 1 that spans over seven decades, 2025 marks the renewal of a remarkable partnership that epitomizes luxury, precision, innovation, performance, and speed.” LVMH owns TAG Heuer.
“TAG Heuer was the first luxury brand to have its logo appear on a Formula 1 car in 1969, the first to sponsor a team in 1971 and, with 239 wins, 613 podiums, 9,471 points, 11 World Constructors’ Championships, 15 World Drivers’ Championships to its name through its associations with teams, it is one of the most successful brands in history to be associated with Formula 1.”
Image: Vintage photo. Jack Heuer (far left). It appears all the gentlemen are looking at Heuer stopwatches. Even the watches they are wearing look interesting.
“The partnership between TAG Heuer and Formula 1 embodies a shared philosophy between the two iconic brands that goes beyond racing, through a dedication to precision engineering, cutting edge technology and avant-garde materials, accuracy and an unbreakable commitment to surpass your own personal best represent.”
Image: Vintage photo. Jack Heuer (second from left). Something to do with Ferrari, another brand closely linked with Formula 1®.
Image: Vintage photo. Hollywood legend Steve McQueen wearing a Monaco.
Image: Vintage photo. Racing legend Ayrton Senna wearing a TAG Heuer.
Our Thoughts
Image: Monaco is among the most legendary automotive watches. We featured the Monaco Chronograph with a skeleton dial last year.
TAG Heuer’s relationship with motorsports is second to none among watch brands. Recently, LVMH signed a 10-year partnership with Formula 1. It is on the heels of this deal that TAG Heuer returns to the sport as an official timekeeper.
I look forward to the new watches TAG Heuer will release to celebrate its status as Official Partner and Official Timekeeper for this legendary sport.
Image: Carrera Chronograph, introduced during Watches and Wonders 2024.
Recently, we wrote about TAG Heuer and the Icons of Porsche festival, held in Dubai from 23-24 November 2024.
The following are images of TAG Heuer’s timekeeping instruments and Formula 1-inspired watches over the years.
Image: Vintage photo. Jack Heuer. Words to live by.
