Sophistication Meets Sustainability: Range Rover And Pure Harvest Redefine Luxury Dining

Range Rover partnered with Pure Harvest Smart Farms to host an exclusive dinner celebrating sustainability and luxury.

The collaboration was a bold statement about the importance of future partnerships. The intimate event brought together distinguished guests to enjoy a bespoke, zero-waste menu created by celebrity chef Hadrian Villedieu. Highlighting the best seasonal offerings from Pure Harvest’s cutting-edge farms, the dinner celebrated the exceptional quality of fresh produce – juicy tomatoes, vibrant strawberries, tender leafy greens, and more.

Since its founding in 2017, Pure Harvest has been at the heart of its mission by bringing cutting-edge technology and a vision for a more sustainable future, a value shared with Range Rover. This dinner underscored the role of fine dining in elevating sustainability to an art form.

The company grows in some of the harshest climates on Earth, delivering world-leading yields, award-winning quality, and exquisitely delicious flavours year-round in areas where this was once thought impossible.

Range Rover’s commitment to sustainability is woven into every aspect of the iconic luxury. Beyond the elegant, leather-free interiors of Kvadrat™, Range Rover reflects Tata Sons’ dedication to integrating sustainability into all its brands.

Range Rover is committed to achieving net zero carbon emissions across its supply chain, products, and operations by 2039. By 2025, it will be electric, and renewable energy projects are already underway at key facilities to significantly reduce emissions and energy consumption.

This vision aligns seamlessly with JLR’s broader sustainability strategy, which is built around three pillars: Renew the Planet, Engage for Good, and Responsible Business. Electrification is at the heart of this strategy, with every Jaguar Land Rover brand set to launch an all-electric model by the end of the decade.

As the dinner ended, Range Rover and Pure Harvest proved that luxury and sustainability are inseparable.

Next year, the first all-electric Range Rover will be revealed.

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