Shein Launches Menswear Range With Saudi Influencer

The Singapore-headquartered fashion brand Shein has introduced an exclusive menswear range in the Middle East. The collection has been created in collaboration with Saudi influencer – Hattan. Hence, Shein X Hattan. The selection of apparel is bucketed under three categories – Smart Casual, Leisure Vacation and Sport Casual. The first one – Smart Casual – is tailored to young men between 19-26 years, focused primarily on fabric, fit and function. The collection combines black, white and grey Morandi colours and earthy shades here. The second category – Leisure Vacation – includes floral shirts, summer t-shirts, shorts and casual footwear. And the third one – Sport Casual – justifies the name through apparel in classic check jacquard, neat silhouettes and shiny texture.The Shein X Hattan collection will be available online in the Middle East from July 27, 2023.