Samsung Electronics Middle East and North Africa (MENA) has launched “The Flipside Collection,” a unique collaboration with five homegrown fashion brands. This campaign celebrates self-expression and showcases how technology, specifically the Galaxy Z Flip6, can be a powerful tool for personal style.
The five featured brands are:
- FNL (Jordan): This brand fuses bold Arabic-inspired graphics with modern streetwear, creating designs that celebrate individuality and cultural heritage.
- Not Boring (Saudi Arabia): This brand embodies the spirit of Riyadh’s underground music and street scene, offering pieces that challenge conventional fashion norms.
- In Your Shoe (Egypt): This brand uses nostalgic visuals and vibrant graphics to convey personal expression, reflecting the dynamism of Egyptian streetwear culture.
- L’Afshar (UAE): This brand redefines fashion with sculptural, minimalist accessories that transform everyday items into striking works of art.
- KNTLGY (Turkey): This brand combines traditional Turkish artistry with advanced technology to create eco-conscious, digitally inspired fashion.
By partnering with these brands, Samsung aims to highlight the intersection of technology and fashion. The Galaxy Z Flip6, with its sleek design and customizable features, serves as the perfect canvas for self-expression, allowing users to tailor their devices to match their unique style.
