Premier Motors Opens Huge New 3S Facility In Al Ain

To further expand its footprint in the country, Premier Motors, a renowned dealership in Abu Dhabi, has inaugurated a massive new 3S (Sales, Service, Spare Parts) facility in Al Ain. Spanning almost 157,000 sq. ft., the outlet will host cars and related services of three OEMs – Ford, Lincoln and Jaguar Land Rover. The facility also has EV charging stations to support the adoption of electric vehicles.

Each brand has its separate space, complying with their respective brand identity. The Ford showroom has space for 16 new vehicles and five Ford Approved options. While all new models come with a 5-year/100,000km warranty by default, the pre-owned cars are put on sale after a thorough 164-point health check. They also come with a 2-year service contract, warranty, and a 15-day exchange period. The same holds for Lincoln Certified vehicles, of which two are on display in the designated area. Along with them, the Lincoln showroom also has space for four new models.

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The area reserved for Jaguar Land Rover has space for 11 new models from both brands and four pre-owned ones. All new vehicles come with roadside assistance membership, a 5-year/150,000km warranty and a 5-year/65,000km service package. Each of the Approved cars goes through a 165-point inspection and is sold with a 2-year warranty and 2 years of roadside assistance.

The Service area occupies 62,000 sq. ft. It has 16 bays reserved for Ford and Lincoln vehicles and 15 for Jaguar Land Rover. Also, there’s a 13-bay body shop on the premises. The Spare Parts section of the facility spans 8,400 sq. ft., along with a dedicated area for genuine accessories of all three companies.

The showroom is open from 8 in the morning until 8 in the evening, while the service centre’s timings are from 7:30 am to 6 pm, from Sunday to Friday.