What has Porsche India announced?
Porsche India has announced the launch of its Assured Buy-Back Program, a customer ownership perk which offers future Porsche owners a pre-agreed future value of their Porsche at the time of purchase.
Why is this program important?
The Assured Buy-Back Program aims to improve the customer experience by making ownership more predictable for Porsche owners. Luxury car buyers often weigh emotional appeal against practical concerns such as depreciation, resale performance and cost of ownership.
Now, the Assured Buy-Back Program strives to address these ownership concerns, offering a structured way to protect Porsche owners against uncertain vehicle resale value.
The Program runs for three years from the vehicle sale invoice date. At the end of the coverage period, customers get a pre-agreed future value that offers greater certainty when planning their next purchase.
How does the Assured Buy-Back Program work?
The program works on a pre-agreed value basis. When a customer purchases an eligible Porsche model, the Assured Buy-Back Value Product establishes a future value at the beginning of the ownership term. If the actual resale value at the end of the program period is lower than the assured amount, the difference is covered subject to the terms and conditions of the programme.
Which models are covered?
The Buy-Back program applies to private vehicle owners purchasing eligible Porsche models, which represent a varied range of models from Porsche India’s portfolio of ICE and electric models, including the Cayenne, Macan Electric and Taycan.
The Porsche Cayenne appeals to buyers looking for a high-performance luxury SUV, the Macan Electric represents Porsche’s electrified future in a compact SUV format, and the Taycan remains the brand’s flagship EV sedan.
What does Porsche say about the program?
Ashutosh Dixit, Head of Porsche India, said: “The introduction of the Assured Buy-Back Program provides our customers with greater peace of mind while offering the flexibility to continue their journey with the Porsche brand.”
Furthermore, he also reiterated Porsche India’s commitment to delivering solutions that support customers during their ownership journey.
