Porsche And David Guetta Collaborate For New Campaign At Largest Solar Project

The high-energy performance shoot features the Macan Turbo and Taycan Turbo GT at Mohammed bin Rashid Al Maktoum Solar Park in Dubai.

The electrifying new campaign by the German sports and luxury automaker Porsche features David Guetta, one of the most celebrated DJs, alongside the Macan Turbo and Taycan Turbo GT, set against the spectacular backdrop of the Mohammed bin Rashid Al Maktoum Solar Park in Dubai. David Guetta’s Future Rave Remix of his hit track Titanium sets the pace with pulsating beats that amplify the energy of the high-speed sequences, laser precision, and cutting-edge visuals. The 263-metre Solar Park tower, the tallest of its kind, became his DJ booth—illuminated by an unprecedented display of light and motion.

The pioneer of electronic music, David Guetta stated:

“This collaboration is one of those things you dream of as a kid,” He added, “Porsche has always stood for emotion, performance, and pushing the limits, just like my music. It’s about evolution while staying true to your roots, and being part of this project has truly inspired me.”

All-new and all-electric Porsche Macan

Launched in 2024, the second-generation Macan is now fully electric, combining Porsche’s signature design, performance, long-range capability, and everyday usability. The top model, Macan Turbo, delivers up to 470 kW (639 hp) and 1,130 Nm torque, accelerating from 0-100 km/h in 3.3 seconds with a top speed of 260 km/h.

All-new Porsche Taycan Turbo GT

The Porsche Taycan Turbo GT, the most powerful production Porsche ever, delivers over 1,100 hp at peak. With the Weissach package, designed for the racetrack, it set its fourth record on a fourth continent—adding Interlagos in São Paulo to Nürburgring, Laguna Seca, and Shanghai. It is capable of completing the 0 to 100 km/h dash in 2.2 seconds and hitting a 305 km/h top speed.

Mohammed bin Rashid Al Maktoum Solar Park

The Mohammed bin Rashid Al Maktoum Solar Park, the world’s largest single-site solar project, spans 127 sq km—twice the size of Manhattan. Operated by DEWA, it aims to power two million Dubai homes by 2030, cutting carbon emissions by over eight million tons annually.

In addition to the main film, three behind the scenes episodes provide more information about this futuristic location and its cutting-edge technology, the collaboration with David Guetta and the techniques used to bring this film to life.

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