A dedicated department for the finest personalisation options for Maserati vehicles has been created within the historic headquarters on Viale Ciro Menotti in Modena, Maserati’s home, for over 80 years. At the new Officine Fuoriserie Maserati, the personalisation process is enriched with an innovative paint line to create the Maserati of their dreams.
Artist Mario Maserati designed the iconic trident logo a century ago, inspired by the statue of the Roman holy figure Neptune in Bologna’s Piazza Maggiore.
The Fuoriserie programme embodies Maserati’s mastery of bespoke design. This process begins by listening to the client, allowing them to customise every aspect of their vehicle, from body colours and materials to the finest finishing details, with complete immersion in the configuration process.
The programme offers access to various body colours, exterior colours, brake callipers, rims, and interior design packages. Maserati Fuoriserie customers thus become their cars’ designers with the help of a personal designer.
There are two levels of customisation: the first is the catalogue, which allows you to select two collections: Fuoriserie Corse, inspired by the brand’s rich racing heritage, and Fuoriserie Futura, for futurists who embrace change with enthusiasm and energy and seek the latest innovations. The second is the Bespoke world of “tailor-made,” where cars are designed with unique content requested by the customer or as one-of-a-kind models.
Officine Fuoriserie is a comprehensive, tailor-made journey that provides a seamless car-buying experience, from the initial design to the customised delivery to the factory.
In the new Officine, more than 20 workstations are ready daily to paint models from the range, such as the Grecale, MC20, GT2 Stradale, GranTurismo, and GranCabrio.
The state-of-the-art technology covers a dedicated area of 4,000 square metres, and an innovative paint shop offers clients a constantly evolving colour and technology palette, as well as colours inspired by the brand’s long-standing racing identity and heritage.
When fully operational, the new facility can employ up to 110 highly specialised staff.
The MC20 Cielo “Less is more…?” is a unique model specially built for a customer as part of the Maserati Fuoriserie Bespoke programme.
