Maserati has held a series of events worldwide to celebrate its 110th anniversary.
The brand’s fans and customers attended a series of unique and exclusive shows and driving experiences on the road and the racetrack, where Maserati highlighted its rich heritage and its record of outstanding performance and innovation.
During the celebrations, Maserati unveiled its latest models, the GT2 Stradale and the special series GranTurismo 110 Anniversario.
The GT2 Stradale embodies the brand’s unique and exclusive sporting character, resulting from the technical and artistic partnership between the Maserati GT2 and the Maserati MC20.
Maserati Trident Experience in Modena, Italy
At the brand’s historic home city with stunning scenery Modena, Maserati held an exclusive two-day event,. The event was attended by a select group of guests and featured the unveiling of the Maserati GranTurismo 110 Anniversary, a display of 110 of the brand’s cars, including both modern and classic models, a series of brand-related presentations, rich cultural visits, and a lavish dinner at the Casa Maria Luigia Hotel.
Celebration in Tokyo
Maserati Japan celebrated the brand’s 110th anniversary in Tokyo with a grand party at the luxurious Prince Hotel. The prestigious event showcased a stunning line-up of 110 Maserati vehicles. It included a range of celebratory activities, including an exceptional tour that took participants from Tokyo’s streets to Chiba’s picturesque landscapes. The event concluded with a lavish ceremony featuring a spectacular fireworks display.
Celebration in Seoul, South Korea
Maserati hosted a lavish reception at the Italian Ambassador’s Residence in Seoul for 160 guests, including media and agencies, to celebrate the 110th anniversary of Maserati. The event highlighted Maserati’s rich heritage and unwavering commitment to innovation, which was also highlighted during the unveiling of the Maserati GT2 Stradale.
The Collection’s Gala in Miami, Florida, USA
The Collection, the authorised Maserati dealer in Miami, hosted a prestigious event in collaboration with Concours Club to coincide with Miami Design Week. More than 100 VIPs from top dealers and a select group of Concours Club members attended the evening in an atmosphere of luxury, creativity, and Italian heritage. The event featured a dazzling display of some of Maserati’s iconic cars.
Celebration in Shanghai, Beijing, China
In Shanghai and Beijing Maserati welcomed representatives from 108 media outlets, including 38 esteemed judges from CCOY and ShePower. The two-day event celebrated two remarkable milestones: the 110th anniversary of Maserati’s founding and the 20th anniversary of its presence in China. It included a parade through the streets of Shanghai and a light show at Shanghai Sinar Mas Square and Shanghai International Port.
